Human Evolution How Humans Have Evolved - 800 Words

Human species or in scientific terms know as, Homo Sapiens has evolved drastically in the last couple of billion years. Human evolution all started from our great ancestors, the chimpanzees. Human evolution started all in the continent of Africa. Due to global changes, evolution changed over time. Thus leading to the evolution of mankind. But man didnt just evolve from chimpanzees. There were a lot of scientific processes and different events that led up to final evolution of mankind. But what does it mean humans evolved from chimpanzees? Why is the human evolution such a small speck in the evolution graph of the evolution of the whole earth? These questions that have been asked frequently by curious people has led scientists to dig†¦show more content†¦This slight change in chimps was discovered during current time by scientists around the world. This provided a proof that humans evolved from chimpanzees. While these small changes were occurring, chimpanzees were also sligh tly changing in looks and body stature. Chimpanzees slightly were then described from being called chimpanzees to ape man by scientists. All of these finding were discovered using fossils that scientists found in certain deserts and mountains in mainly Africa and also other parts of the world. But something happened to the between the evolution of chimpanzees and humans. This event changed the face of not only earth but also set a new beginning of the evolution of humans. The Ice Age. This event shaped a new beginning for mankind to start evolving. The Ice Age wiped off every living being including the chimpanzees. This set an environment for the new species to start evolving. Thus came the Neanderthals. When the Neanderthals came, more of human evolution was figured out by finding fossils of them. Scientists have discovered that Neanderthals used more of their hands than chimpanzees. To this day scientist have found older and older fossils of human origin. Neanderthals used thei r hands to make the first tools in history made by mankind. Neanderthals evolved into humans who were able to adapt to the cold brittle weather that was cast upon earth during that time. When the fossils of NeanderthalsShow MoreRelatedAnthropology Essay Assignment1154 Words   |  5 Pages| ANTH100 Assignment 1 Heather Hartwig American Military University October 21, 2012 Assignment 1 1) Discuss what evolution is in terms of physical anthropology. Evolution refers to change over time. In terms of physical anthropology, evolution is changes over time in living organisms. This means that living things have passed their traits from one generation to the next. There are very little changes that occur with each generation, but over time these changes accumulate in eachRead MoreEvolution Is More Correct Than Creationism1196 Words   |  5 PagesWhy Evolution is More Correct than Creationism Would you believe that humans and other primates have a common ancestor? Would you believe that you evolved so much that your appendix is a useless organ? Evolution has all of the answers to these questions. However, Creationism doesn’t have all of the answers. Over 60 percent of people believe in evolution. Why shouldn’t you? Evolution is defined as â€Å"the slow process by which changes in plants and animals happen over time† (Webster’s Dictionary)Read MoreHow Organisms Evolved From a Common Ancestors1101 Words   |  5 PagesOne of the most important principles of biology is the main idea of evolution. This theory states, â€Å"that all living organisms have evolved from a common ancestor through natural selection acting on hereditary variation† (Reece, 2011). Many people today, know humans have evolved from a common ancestor; but they do not recognize the importance of it. Everyone should be educated about how organisms evolved because humans have evolved throughout many centuries. Charles Darwin had many theories that incorporatedRead MoreHuman Primates And Primate Behavior1386 Words   |  6 PagesI have really enjoyed learning in this class and glad I took it because I found it to be very interesting. From learning all these different types of primates, from non-human to human primates, to even developing a better understanding of the evolution of primates and primate behavior. For my final paper, I will be going over and portraying the behavior of non-human primate and human primate. I will be comparing the primates behavior seen over the movies and literatures that we were assigned, toRead More Evolution as a Creative Process Essay example968 Words   |  4 PagesEvolution as a Creative Process Evolution is a process that has taken billions of years, and will continue for billions more.It takes hundreds of generations for an evolutionary change to occur, or an impending extinction to become evident. Humans find it difficult to see themselves evolving due to their longer life span, and fewer generations over time compared to other species. It has become a common misconception that humans are finished evolving, and that they have reached the best and mostRead MoreThe Book Brave New World 1481 Words   |  6 Pagesdiscussed is the theory of evolution. There are many arguments presented about how the world and people evolved. There are different arguments created by creationists and evolutionists. For the creationists, everything is created by a creator such as God and that matter was formed by him to create the earth and even people on earth as well as other creatures in the universe. On the other hand, the evolutionists do not believe in creation, and they argue that everyt hing evolved from their old forms toRead MoreCharles Darwin and Human Evolution in Intelligence Essay1197 Words   |  5 Pagesalmost 2 centuries had passed. He was one of the most significant scientists to change how we view this world. Life, as we know it, was changed by Charles Darwin. But I don’t believe that looking at the present will help in any way so I will take back to the past. It is a fact that throughout history people have always believed in some sort of god. Some religions were weak and have come and gone, where others have come and stayed. Many historic wars were fought for a god. So I believe it is safe toRead MoreEvolution And Evolution Of Evolution1337 Words   |  6 Pagesthe ultimate goal. Humans, however, are always adapting and changing to the world and environment around, which creates a unique perspective for Anthropologists. Physically and culturally, Anthropologists work to gather data through various subfields within Anthropology to adapt to t he human species. Evolution would be defined as when â€Å"something† can develop from something that is simplistic to something that can adapt to the world around it and is more complex. All human beings in past andRead MoreEssay on Different Theories of the Creation of the World850 Words   |  4 Pagestheory and the theory of evolution. This quote supports the Big Bang theory in many ways. First, the big bang theory is the theory that the universe expanded and started to cool after a huge explosion that made planets and solar systems. When it’s said that every atom in our body was once a part of a star it literally means that the first species here, bacteria, came from the earth which came from a star and we evolved from that. Which brings me to my next point. Evolution is the main point if thisRead MoreWhy Evolution Is True?1079 Words   |  5 PagesWhy is Evolution True Essay - Final Over the past few centuries, humans have been questioning and debating over what makes evolution true. In Jerry Coyne’s work, Why Evolution is True, he noted two kinds of evidence from Darwin’s theory of evolution. The first evidence includes the six testable predictions of evolution: evolution, gradualism, speciation, common-ancestry, natural selection, and nonselective mechanisms of evolutionary change. The second evidence that Coyne noted in his work is the

The Revolution Of The United States Essay - 1835 Words

America s financial system has always acted like a roller coaster, with its systems going up and down. In the same manner, every generation has had their technology revolution. Technology has had overpowering effects on the different lifestyles that people live, throughout human history. The most dramatic changes in America during growth was not just due to the invention of one thing . Most, people emphasize that the train was a major factor in the market revolution; although, the trains played a huge part in spreading the market from coast-to-coast; there can be an equally strong argument, that other historical factors played a huge role in making the United States successful. The most important idea about the Market Revolution was all the amazing historical discoveries and situations that led up to it. Including the gold rush, the massive relocation of millions of people, the train and the industrial revolution, which, set up the Market Revolution for success. The power of the United States has its roots in its people and the technology that they invent. Americas Market revolution was no different, it began when America declared its independence from Britain. In the early 1850s to around the 1900 s, between, the Gold Rush and the industrial revolution, many things were just starting to be developed and eventually were going to be the thing that helped bring products to the market. American Manufacturing took off. Many, states depended on themselves for naturalShow MoreRelatedThe Revolution Of The United States865 Words   |  4 Pagesto the United States. The progressives brought change through industries, social movements and the economy. The progressives, (as their name suggests) brought progress to America that forever changed the United States for the better. Without the progressives Americas change to more government involvement for the time being would never have happened thus showing the American people what is truly â€Å"American†. As the industrial age was booming and factories were abundant among the United StatesRead MoreThe Revolution Of The United States1297 Words   |  6 Pagesstated in the Constitution as well as stated by the philosopher John Locke, is the basis for the United States of America as we know it today. The notion that all humans were created equal and that all people are entitled to basic human rights came from the various experiences the colonists faced through the Revolution, which was a vital influence in the creation of the Constitution. The revolution was a key turning point in American history, it was when the American colonies rejected the idealsRead MoreThe Revolution Of The United States1150 Words   |  5 PagesPresident Jimmy Carter allowed the Shah to enter the United States for cancer treatments. Immediately, the revolutionaries demanded that the Shah be returned to Iran so he could stand trial for the human rights violations that he was accused of. When the Carter A dministration would not return the Shah, the revolutionaries were outraged and retaliated against the United States. On November 4, 1979, students who supported Ayatollah Khomeini and the revolution, known as the Muslim Student Followers of Imam’sRead MoreThe Revolution Of The United States2051 Words   |  9 PagesJacksonian Revolution In the early 1800s, it was generally known that in order to vote, a person was required to have a â€Å"stake† in society, they either had to pay taxes or own so many acres of land. Voting rights varied throughout the colonies, for example, some colonies added restrictions due to the religious beliefs of the voters. Furthermore, under the United States Constitution the presidential electors were chosen by the state legislatures not by the people, as well, eligibility to vote forRead MoreThe Revolution Of The United States1479 Words   |  6 Pagespeople hoped for change. They put their trust in Andrew Jackson, hoping that Jackson would defend the rights of the common people and slave states. When Jackson was popular, some states changed their qualifications for voters to grant more white male suffrage. This usually excluded free blacks from voting, even though they were allowed under the original state constitutions. Political parties began holding nominating conventions, where the party members choose the party’s candidates instead of theRead MoreThe Revolution Of The United States879 Words   |  4 Pagesto Dr. Strangelove in that way because of what was taking place at the time of the release. Life in the United States was chaotic and unpredictable. In the same year, 1964, that the movie was released several other major events took place. America had the war in Vietnam, civil rights movement, Cuban Missile Crisis, and China’s test of a nuclear bomb. Citizens of the United States lived in a state of fear that their capitalist system would be overthrown by a communist party. The country was filled withRead MoreThe Revolution Of The United States1020 Words   |  5 Pageslost power, fuel, money and other essential in order to run a country. When a country is lacking resources, tension would more than likely increase. However, after the collapse, they became a special development within the Cuba for tourism. The revolution was designed against the ideas of tourism. Yet, tourism would create jobs and enable dollars to come into the country. However, it with the new interest within tourism and capitalism, that further open up ideas of race. It would reproduce certainRead MoreThe Revolution Of The United States939 Words   |  4 PagesThe whole story began in 1985, in the not too distant era, throughout the United States large-scale riots broke out, and a group of pregnant superhero abilities will assist the government suppressed the rebellion, these superheroes usually all have their ordinary identity, not their true selves, and they all have their own code. Headed is called Rorschach Walter Kovacs (Jackie Earle Haley ornaments), ther e s Dr. Manhattan Joe Osterman (Billy Crudup ornaments), ghost Sally Jupiter (Carla GuginoRead MoreThe Revolution Of The United States1064 Words   |  5 Pageswere not happy when Spanish mess with their right and religion. They did not like when only the elite had a say in Mexico, so they revolted. What they haven t satisfied with the government was being run, so they protest in the street after the revolution. There this underlying cause of the people uprising against the government when mistrust when individuals in power abuse their power over the people. It has been a power struggle of over what people of Mexico wanted and what Nation wanted. ThoughtRead MoreThe Revolution Of The United States891 Words   |  4 Pagesgave up with his plans for the land and was in need of money for his war with Britain, the U.S. received the bargain of all of the Louisiana Territory for 15 million dollars after months of inaction. Thomas Jefferson was a passionate supporter of state rights’ associating himself with the Republican Party. Jefferson intensely spoke against a strong federal government, due to his everlasting fear of tyranny. In late April of 1803 Jefferson is faced with a moral dilemma either choice he was to make

Mixture Solids Free Essays

Fawn Lovell February 25, 2013 Lab#2 Separation of Mixture of Solids PURPOSE The purpose of this lab was to understand the steps involved in separation of multiple solids and how to proceed in the separation of iron filings, sand, table salt and benzoic acid. DATA SEPERATION OF MIXTURE OF SOLIDS | |DATA TABLE | | |GRAMS |PERCENT OF MATERIAL | |IRON FILINGS |1. | | |SAND |1. We will write a custom essay sample on Mixture Solids or any similar topic only for you Order Now 5 | | |TABLE SALT |UNKNOWN LAB WAS COMPROMISED **** |UNKNOWN LAB WAS | | | |COMPROMISED*** | |BENZOIC ACID |. | | |TOTAL |3. 3 total for the above available count | | ****while mixture of water and table salt were evaporating in the cupboard in-law accidently spilt out of container it was in so test amount was never able to be done*** OBSERVATIONS The separation of material for the iron filings were to get out of the mixture even though a few passes had to be done to make sure all of them were out. The experiment to extract the sand, table salt and benzoic was slightly difficult of a process and with only one test material available the lab was not able to done correctly. The process to get the sand and the Benzoic acid was easily accomplished but even four days of evaporation time to get the distilled water to evaporate to the grams of table salt would be available there had been no evaporation and then the experimental incident with the spillage of the salt/distilled water . CALCULATIONS Unable to complete due to percentage of table salt not found due to accidental spilling of distilled water and table salt left in cup to determine appropriate percentages between all substances. CONCLUSION/DISCUSSION The experiment to find how to extract multiple materials out of one sample was a long and difficult process to this researcher. The flow chart was helpful in understanding the steps but when the experiment was conducted it was not as simple. There were plenty of iron filings and with the strength of the magnet provided took multiple passes to retrieve all of them out of the mixture. The benzoic acid crystals in the cold bath went better than expected and was the researcher was surprised how many crystals were obtained out of the original mixture. The hardest was to obtain the salt grams and percentage, the evaporation time was to short and with the invalidation due to an experimental accident was never obtained and the experiment was never completed correctly. What the researcher has learned from this experiment is to better allocate time, understanding evaporation time and to make sure experiments that need to take time to complete are stored in a better location. QUESTIONS A. How did your procedures or flow charts at the beginning of this experiment compare to the actual procedures of this lab exercise? The procedural flow chart that was designed to extract all the mixture followed the lab experiment, however possibly a slightly bigger magnet could have been used for the iron filings, they were hard to extract all of them and also the procedure to obtain the salt might have been designed better so days would not have been involved since the experiment had a time limit and evaporation can take weeks. B. Discuss potential advantages or disadvantages of your proposed procedure compared to the one actually used. The advantage of using a flow chart procedure is to show how you are going to conduct the experiment so other researchers can follow the same steps as the previous researcher so if experimental errors occur the researcher can go back to what step might have been done incorrectly. C. How would you explain a sand recovery percentage that is higher than the original sand percentage? The sand recovery percentage that is higher from the original sand percentage might be from not letting it dehydrate all the way and could still hold the potential of water molecules in it. D. What were potential source of error in this experiment? The potential sources of error could possibly be from not extracting all the mixture out of the sample, evaporation of the distilled water and as in this researchers case having the material being accidently spilled. How to cite Mixture Solids, Papers

James Hardie Industries free essay sample

James Hardie is a leader in the manufacturing and development of technologies, materials and manufacturing processes of durable building materials. For over 20 years, Hardie has operated one of the largest research and development facilities devoted solely to fiber-cement technology. Hardies fiber cement siding has a wood appearance yet does not warp or rot and will pass as a masonry product in cities that have masonry ordinances. (http://en. ikipedia. org/wiki/James_Hardie) In 1989, James Hardie Siding Products launched a line of fiber cement home siding products. The product was guaranteed against rotting or cracking for 50 years and had a warm, textured look that Vinyl Siding could not match. Afterwards, Hardie tried the traditional â€Å"push† approach of selling the product to builders, remodelers, and home improvement centers with advertisement and products demonstrations. However, builders did not like the siding. It was heavy, hard on saw blades, and showed any flaws i n a poor frame job. We will write a custom essay sample on James Hardie Industries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Meanwhile, there were other fiber cement sidings available so a builder or home improvement center that decided to use or carry the product would frequently buy on price. Nevertheless, James Hardie was developed some research and development. It revealed that people are very emotional about their homes. When one focuses on what building materials provide, such as safety, security, beauty, warmth, and so forth, rather than what they actually care a lot. This led the team to shift from a pure push to more of pull strategy. Advertisement was one of the ways James Hardie builds its product’s image and so on. Magazines such as Southern Living, Sunset and Coastal Living. Another major effort was to put HardiPlank on model homes, in â€Å"dream homes† promoted by the lifestyle magazines, and in builder design centers. While HardiPank had to compete against Vinyl Siding and Wood Based Siding and other fiber cement brands. However, Vinyl considered the strongest competitor, it lasted longer than wood, and builders liked it because it was easy to install, and its always cheaper than James Hardie Siding. However, it did not look or feel like wood. So Hardie built displays that placed Vinyl Siding and HardiPlank side by side and encouraged consumers not only to do a visual comparison but to do a â€Å"tap test†. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. Current Marketing Situation James Hardie James Hardie Industries NV (JHI NV) was created in October 2001, after shareholders voted to accept a unanimous recommendation by the board of James Hardie Industries Limited (JHIL) to restructure the company and establish a new parent company (JHI NV) incorporated. The predecessor to these modern companies was established more than 100 years ago, in 1888, when the enterprising young James Hardie left his familys tannery business in Scotland and immigrated to Australia, in search of new opportunities. Capitalizing on his experience, James started business, importing oils and animal hide tanning products. Andrew Reid, was born on January 24, 1867 in Scotland. He knew James Hardie and maintained contact from Glasgow, where he worked as a Shipping Clerk. Andrew arrived in Melbourne in 1892 and soon after joined James Hardies business, becoming a full partner in 1895. He was outgoing, energetic and visionary and his talents combined well with Hardies sound commercial judgement. James Hardie retired in 1911 and sold his half of the business to Andrew Reid, whose family led the expanding business from 1911 until 1995, when his grandson John B Reid retired. James Hardie Industries Ltd was listed on the Australian Stock Exchange in 1951. In the following years, the company built up a diverse portfolio of building and industrial products businesses. In 1980s, James Hardie pioneered the development of fiber cement technology, and began designing and manufacturing a wide range of fiber cement building products that made use of the benefits that came from the products durability, versatility and strength. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. (http://www. ir. jameshardie. com. au/jh/about_us/history. sp) On the other hand, James Hardie has providing some other products, however, for the most importantly, James Hardie was mainly launched HardiPlank and HardiPanel. These are brand names for fiber cement siding manufactured by James Hardie Building Products. The siding is made from Portland cement mixed with ground sand, cellulose fiber, and other additives. Fiber cement siding can resemble stucco, wood clapboards, or cedar shingles, depending o n how the panels are textured. Fiber cement is more durable than wood or stucco, and is also fire resistant. Although more expensive than Vinyl Siding, fiber cement siding is considerably less expensive than wood. Fiber cement has become popular because it requires little maintenance and can have a natural, wood-like appearance. In the macro environment, the most importantly was the competition. There were other fiber cement sidings available such as, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. So, a builder or home improvement center that decided to use or carry the product would frequently buy on price. Whereas, the stronger or the threaten competitors were Vinyl siding and Wood siding. However, Vinyl siding was perhaps its strongest competitor, it lasted longer than Wood siding. And its price is always economical than James Hardie Siding. James Hardie used trade, consumer advertising and public relations campaigns to generate demand for its products. These campaigns usually explain the differentiating attributes of fiber cement products and the suitability of James Hardie fiber cement products and systems for specific applications. Despite the fact that distributors are generally its direct customers, they also aim to increase primary demand for their products by marketing the products directly to homeowners, architects and builders. James Hardie company encourage them to specify and install their products because of the quality and craftsmanship of their products. This â€Å"pull† strategy, which means selling to home buyers who would the demand the product from builders and retailers, in turn, assists James Hardie company in expanding sales for their distribution network as distributors benefit from the increasing demand for their products. SWOT Analysis Swot analysis can be defined as Strengths, Weaknesses, Opportunities and Threats. Strengths are attributes of the organization those are helpful to achieving the objective. Instead, Weaknesses are attributes of the organization those are harmful to achieving the objective. And strengths and weaknesses are internal factors. Whereas, Opportunities are external conditions those are helpful to achieving the objective. And threats are harmful to achieving the objective. (http://en. wikipedia. org/wiki/Swot_analysis) Strengths First of all, James Hardie company is a company was established more than 100 years. It shows that this company has their reputation and also reliability for consumers. James Hardie company’s fiber cement board siding or cementitious siding is very durable, especially HardiPlank and HardiPlanel. Insects cant eat it, nor will it burn or rot. Its a mixture of ground sand, clay, and cellulose wood fiber plus water that has been cured using an autoclave. It is cheaper than and can be used in place of redwood and cedar. It is sturdier than wood and has to be painted less often. And it’s better than other competitors as well as other products in the market. For example, James Hardie Siding holds the 85 percentage fiber cement market in United State on2006. They generate revenue of over US$900 million a year. Its proof that why James Hardie Siding maintains the market leader throughout those decades in many countries. Their products are better than others through consumers’ mind. These are the strengths that possessed by James Hardie Siding. Weaknesses Initially, James Hardie was launched a line of fiber cement home siding products. James Hardie tried the â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was consider as a weakness of James Hardie, nevertheless, James Hardie was improved it and used â€Å"pull† strategy to sells its products. And succeed eventually. Few years ago, some fiber cement companies being sued by Australian Government, just because many people getting sick of it. Basically, it’s not based of operations. But many consumers were wondered and worried about it. It’s caused the sales of fiber cement decreased at the time. James Hardie Siding was affected by the rumor as well. Opportunities James Hardie is the only siding manufacturer that maintains a research and development center devoted solely to fiber-cement technology. They are continuing to lead the siding industry in innovation. James Hardie is the fastest-growing residential siding manufacturer in North America, with products already on over 3 million homes in the United States and Canada. And this greater number is far away by its competitors. And as their reputation and market experiences, they can expand their business to other countries such as Europe or the Greater China Region. In order to grab more market share. Threats Threats are the external condition those are harmful to achieving the objective. For James Hardie Siding, the main threat perhaps is their competitors. Through the decades, Vinyl Siding and Wood Based Siding playing the competitors role against to James Hardie Siding. However, Vinyl Siding might be the strongest competitor. They do threaten James Hardie Siding’s market possessing and positioning. Indeed, the prices of Vinyl Siding and Wood Based Siding are cheaper than James Hardie Siding. In fact, Vinyl siding is an economical alternative thats growing in popularity around the country for homes of all sizes and styles. And Vinyl siding is backed by the strongest warranty in the industry a non-prorated, transferable Limited Lifetime Warranty. Those are James Hardie competitors’ advantages as well as their limitation. Discussion Questions 1. ) Yes. Hardie’s pull strategy will work. Pull strategy can be defined as – A manufacturing strategy aimed at the end consumer of a product. The product is pulled through the channel by consumer demand initiated by promotional efforts, inventory stocking procedures, etc. Initially, James Hardie tried the traditional â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was heavy, was hard on saw blades, and showed any flaws in poor frame job. Afterwards, he decided to a brand image for the siding, which named was named HardiPlank. Meanwhile, he did some research. He found that people are very emotional about their homes. They keen to have a safety, security, beauty, warmth home. So, James Hardie used the â€Å"pull† strategy to sell the product to consumers. And it was successful rather than used â€Å"push† strategy. â€Å"Pull† strategy helps to increase the sales and consumers prefer it. 2. Advertising is one of the ways that James Hardie used to establish the product position for HardiPlank. Market position is the efforts to influence consumer-perception of a brand or product relative to the perception of competing brands or products. Its objective is occupy a clear, unique, and advantageous ‘position’ in the consumer’s mind. Southern Living, Sunset, and Cost al Living are those magazines that James Hardie used to advertise their products. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. Hardie’s sales force also had to be trained. Historically, they had called on purchasing agents and talked price and delivery schedules. Now they needed to reach the marketing directors of major homebuilders and communicate the value this product and its emerging reputation could provide to their sales programs. 3. ) The learning approach is used to describe the processes by which memory and behavior were changed as a result of conscious and no conscious information processing. Learning was relatively permanent changed in memories and behaviors by acquired new knowledge or from actual experience. There were two types of learning approach such as conditioning and cognitive approach. Culture and social class, through such institutions as schools and religious organization, as well as family, friends, mass media, and advertising, provided learning experiences that greater influenced values, attitudes, tastes, preferences, skills, feelings, meanings and behaviors of a person. James Hardie tried to use advertising to provide learning as teach consumers about Hardiplank. He advertised own product into lifestyle magazines. Therefore, he put Hardiplank on model home, in â€Å"dream homes† promoted by the lifestyle magazines in builder design centers to make a strong emotional appeal of houses to stimuli consumer’s feelings. He used learning conditioning approach of classical conditioning meant a process to establish relationship between a stimulus and responses to bring about the learning of the same response to a different stimulus ways. It could be conditioned stimulus and unconditioned stimulus. 4. An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment. It’s a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Thus, attitude is the way we think, feel, and act toward some aspect of our environment such as a retail store, television program or product. HardiPlank used adve rtisement to build up its products, and it’s established the product’s image through consumer. Let consumers feels a different attitude for HardiPlank among other competitors. Magazines such as Southern Living, Sunset, and Costal Living are those magazines James Hardie used. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. 5. ) Except the stronger competitors such as Vinyl Siding and Wood Based Siding, there are still many competitors over the market throughout the world. For example, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. However, James Hardie has lays out some comparison over these two competitors – Hardboard and Steel/Aluminum. And what I can suggest to James Hardie is they can maintain their products’ quality but they also can lower their price as they can compete to other competitors. Because James Hardie’s products considers the most expensive in the market, however, its products are worthy for the consumers. JAMES HARDIE HARDBOARD Combustibility Non-combustible, creates very little smoke when exposed to flame, eligible for insurance discounts due to non-combustibility Combustibility Burns when exposed to a significant source of heat or flame, not eligible for non-combustibility insurance discounts Aesthetic Performance Maintains original appearance over product lifetime, increases curb appeal and appreciation, consistent beauty from porch to street Aesthetic Performance Frequent painting, caulking and spot repairs required Pests Impervious to termites and other insects Pests Susceptible to damage by termites and other pests Endurance Dimensionally stable, will not rot, warp, buckle, swell or deteriorate even in the harshest climates, maintains original appearance over product lifetime, holds paint up to three times longer than wood, easy to handle and install Endurance Susceptible to rotting, warping, buckling, swelling, shrinking and expanding, is prone to deterioration from exposure, instability causes paint to crack and peel Consumer Perception

Benihana of Tokyo free essay sample

Benihana of Tokyo has been very successful for the last 40 years since 1964. From a small restaurant, it has developed into a chain of themed restaurants. The success of Benihana has been attributed to the superb total quality management (TQM) process especially in maintaining the overall exotic ambience and the high quality food provided. All these strengths contribute to providing an unforgettable dining experience to its consumers and are reflected in their ability to retain consumers which is shown in exhibit 4 such that 65. % of their customers are return customers. Benihana is able to minimize cost effectively without affecting the quality of food and service provided. From Exhibit 1, total costs of sales are kept to 35-45% of total sales. Their attempt to reduce operating costs is also reflected through a reasonable net profit margin of 0. 5-9% of sales. Benihana made use of floor space efficiently to decrease labor costs and rent. The elimination of the conventional kitchen w ith the hibachi arrangement allows the company to keep labor costs low and at the same time, give huge amount of attentive service. We will write a custom essay sample on Benihana of Tokyo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This boosted its dining experience, through constant interaction with consumers. Benihana also focuses on setting up their businesses in areas with high traffic, especially in the business district areas. Rent is usually higher in these areas. By using floor space more efficiently, Benihana is able to serve more consumers during peak period and allow for more sales to cover the higher rental costs. The concept that Benihana adopts is that consumers are served at their tables with freshly prepared food by the chef. By only providing 3 menus to consumers, this reduces food costs and wastage. Benihana’s lower food costs are also reduced through the use of fresh ingredients, where storage is minimized. The main process flow of a Benihana restaurant is different from a typical restaurant. In Benihana, the orders for the soup, salad and beverages taken by the waiter while the order for the main dish is taken directly to the chef. This allows Benihana to quicken the process flow, and make it more efficient, as it eliminated the waiting time in ordering and receiving their orders. As the food is freshly prepared, the production flow is very short as there is limited movement to the food being moved from the storage area to the tables where food is being prepared. As food is being served on the spot after being cooked, this allows Benihana to maintain their quality of the food, and this satisfies consumers as shown in their feedback in Exhibit 4, where food is the main highlight of Benihana restaurants. Benihana is also able to reduce labor costs through the use of a simple management structure in each of their restaurant. In addition, chefs and waiters would clear the dishes and set the table for the next customer, unlike the use of cleaners in typical restaurants. This also reduces labor costs. Benihana success is also attributed to their TQM system where the management also emphasizes the importance of quality control in every employee’s responsibility. They emphasize quality in their inputs like the high quality food provided, and the sources of food are also selected carefully. Benihana also highlight quality in the process of serving their food to their consumers. However, the management of Benihana also faces problems despite their raving success. Their attempts to go into franchising didn’t go as planned as Rocky was unwilling to give up its control, and he felt that these franchisees were not well equipped with the experience and knowledge to run a food business, especially one that relates with Japanese culture. In addition, Bill Susha, the head of Operations for Benihana recognizes that if Benihana wants to continue to expand, it will face higher costs in terms of rental as well as shortage of well trained employees. Although Benihana has been proven that their uniqueness cannot be replicated easily by competitors, critics have been predicting that the uniqueness of Benihana is only a fad and it will not last. As Benihana is providing not only products, but also the service, they should continue to emphasize and improve on their TQM, as in this industry, employees are key input sources and by implementing TQM, there will be positive impacts on the service being delivered.

FBA Reflection Essay Example

FBA Reflection Essay Example FBA Reflection Essay FBA Reflection Essay What are the strengths of using the ABA/PIP process for Improving behavior? This Is the first time I have ever used the ABA/PIP process. I found the structure and breakdown of the assessment categories very helpful for organizing data collected. Also this process can be extremely helpful for supplying information if needed to an PIPE for the future. B. Are there drawbacks to the system? If so, what are they and what could be done instead? I think there are two drawbacks with the ABA/PIP process. The first and most important in my opinion is the length of time that is needed to complete the process. The data collection is time consuming and requires lots of documentation. The second issue I have with this process is I believe it may draw focus away from the instruction a teacher Is giving. I think that If a teacher Is trying to chart behaviors correctly mentally, this Is distracting to the teaching process. Even though It may be minimal, this distraction still exists. C. Describe your own learning In completing the p recess. I learned a lot from this assignment; however I think two aspects were extremely important to the ABA/PIP process. I learned to be very specific when describing behaviors. Explain the behaviors in a way that another person can walk into your room and be able to identify that same behavior without question. Another important thing I learned from this assignment is to only record what you observe. I have to make a real effort to not draw conclusions. The ABA/PIP is about recording observed behaviors and conclusions are not facts. : D. How does the process support student behavioral learning? The ABA/PIP supports behavioral learning because it allows the teacher and support staff to come up with ways of dealing with the behavior problem. The staff can look at the data and find different interventions to help the student extinguish the unwanted behaviors. Some of these interventions can involve changing the seating arrangement, implementing a reward system, or moving a student to a different instructional area. E. Who should be involved in the process? There are a number of people that should be involved with the ABA/PIP process. Any teachers Involved with the students education should be there. Mainly the general education and special education teachers If applicable. At least one of the students parents should be Involved. Any professionals that work with the student can be Involved such as TO, Speech and Language Therapists, Psychologists, Guidance Councilor, and Social Worker. Basically, anyone who can be helpful in the ABA/PIP process if needed. F. How would this information impact student study team decisions? The ABA/PIP impacts the student study team by offering the data needed to implement different interventions. The team evaluates the information supplied and formulates intervention to discourage the behaviors in the least possible intrusive way possible for the student. G. How would this information impact student eligibility for special education services? If a student does not currently have an PIPE the ABA/PIP can provide excellent data to begin the process. If all interventions fail and the student continues to display the behaviors, the study team can requests the student move to the next step of being tested for an PIPE. The ABA/PIP shows the students progression with the behavior and provides a lot of background information to help the PIPE process along. H. How can information from an ABA/PIP be incorporated into an PIPE? The ABA/PIP can be incorporated into an PIPE by simply attaching it to the PIPE itself. Or the ABA/PIP information can be used to help diagnose an BED student which could be part of the PIPE.

A Closer Look at Apple's Success Strategies Research Paper

A Closer Look at Apple's Success Strategies - Research Paper Example Their product innovation made it a brand to be envied not just in terms of functionality, but features, design and quality. Therefore, in this study the researcher would be attempting to analyze that how innovation, product extension or expansion has affected the financial growth and the managerial decision making of Apple Inc. and how the company has come up with new marketing tactics to survive as a leader in its own niche (Douglas, 2012). Apple Inc. is a, technology based multinational company, in America, having its headquarter in Cupertino, California. It is popular for its technological innovations and designs. The company is into manufacturing and selling of consumer electronic goods and is best known for its products which are a brand in itself like the iMac, iPod, iPhone, iPad and the Apple Watch. It also provides a range of online services to the consumers like the iTunes, the iCloud and the App Store (Apple Inc., 2015). Steve Jobs, Ronald Wayne and Steve Wozniak have founded Apple on 1st April, 1976 to manufacture and sell personal computers. On 3rd January, 1977 it was incorporated as Apple Computer, Inc. and was renamed on 9th January, 2007 as Apple Inc. (Apple Inc., 2015). It is globally the largest technology company by total assets, second largest Information Technology Company after Samsung Electronics by revenue and ranking third in the world as mobile phone maker. Apple Inc. has become the first company in the United States to be valued at over 700 billion dollars on 25th November, 2014 in addition to being the largest publicly traded corporation in market capitalization world-wide. As per 2014, the company had a total of 72,800 full-time employees, operating in 437 retail stores in fifteen countries and online Apple Store and iTunes Store functioning globally among which iTunes is the largest music retailer in the world (Apple Inc., 2015). Apple

In the present day, why are some countries rich and other countries Essay

In the present day, why are some countries rich and other countries poor - Essay Example markable victory of capitalist financial systems in North America, Western Europe and East Asia and by the miserable breakdown of socialist schema in the eastern part of Europe and the former Soviet Union (Sachs, Mellinger and Gallup 2000). The ever-changing world system of economy aggravates discrimination and inequality in the Third World. Foreign ventures carry further wealth for the already highly-industrialised rich nations as manufacturing employments are lost to the underdeveloped nations. Hunger and poverty, being the most crucial dilemmas facing the Third World today will continue to prevail unless the gulf between the two nations is mended. This paper will explain the standpoints of the theories of Third World Dependency on the First World; the Capitalism and Protectionism by the Rich Nations; and Globalisation of markets. The uneven distribution of world income will likewise be presented, as well as the debt crisis that worsens the economic conditions of the deprived civilisations. Moreover, it will attempt to explain the gap between the developed and underdeveloped countries, which when not quickly bridged may aggravate hunger and poverty in the Third World and may cause the economic collapse of both worlds. The greatest distinct gauge of a nation’s success is gross national product (GNP) per capita or gross domestic product (GDP) per capita– the overall worth of a countrys economic production, divided by its population (Sachs, Mellinger and Gallup 2000). Figure 1 below shows the world distribution of GDP per capita obviously exposing the immense gap between the first and third worlds. The richest countries or the highly industrialised nations of the world include the United States, majority of Western Europe, Canada, Australia, New Zealand, and Japan. These countries have high per capita output and highly developed market economies based on the huge supply of capital goods, innovative technologies, and a highly-educated labour force. The

Methodology - using Hofstede's VSM Essay Example | Topics and Well Written Essays - 1500 words

Methodology - using Hofstede's VSM - Essay Example There are a number of different studies conducted on similar topic which have been discussed in the literature review. The research strategy cannot be exploratoryYin (2003). On the other hand causal studies are usually used when a cause and effect relationship has to be identified. This means that the changing of one variable should show an effect in other variables, that is the relationship between dependent and independent variable. This study does not establish a cause and effect relationship but only identifies a set of variables relevant to a culture. The research strategies used to identify variables is the correlation study. This study aims at establishing a quantitative evidence for the existence of a set of variables. Therefore in agreement with the research objectives, the research strategy is correlation. The type of research approach being used is directly dependent on the type of research strategy being used. A research usually carried out by using the approach of induction or deduction and in some rare cases a combination of both methods Sekram (2006). The two approaches of research are therefore directly related to types of strategies. The process of deduction is used when enough evidence is available on a research topic. The availability of evidence is a critical in deductive reasoning. This is because deductive reasoning starts from the general to the specific. This can also be described as a top down approach. Thus it leads down to a hypothesis which is than tested. Inductive reasoning on the other hand has a totally different approach. Inductive reasoning starts from the very specific and moves up to the general. Therefore the research is begun by observation of specific phenomenon and observes patterns which can finally be used to establish some general theories or conclusio ns. Therefore we can say that deduction is conclusive in nature Sekram (2006). That means that it is usually used to reach a conclusion. This is

Comparing British Airways With Virgin Atlantic Airways

Comparing British Airways With Virgin Atlantic Airways Marketing is everywhere.formally or informally ,people and organizations engage in a vast number of activities that we could call marketing.(Philip kotler 2009) The assignment focuses on analyzing summarizing and comparing two companies which deals in same sector or industry with a marketing aspect. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing meaningful process to the company chosen and revise the value proposition. The assignment is divided into step-by-step parts towards preparing a plan for the organization under study. Select two companies in the same sector/industry. Answer: The requirement of the question speaks about the two companies to be selected of the same industry which can be compared on various aspects particularly marketing strategy on a global scale; I have chosen the following two companies: British Airways Virgin Atlantic airways The reasons for selecting these companies are: The value proposition of both the companies can be compared and differentiated based on their marketing assets. Both the companies are intense competitors in the business of airlines and in providing superior quality of services to the customers . British Airways- Company profile British Airways is the airline company of the United Kingdom. It has its headquarter in Waterside which is near its main hub at London Heathrow Airport and it is the largest airline in UK on the basis of fleet size, international flights and international destinations. Its second hub is London Gatwick Airport. The British Airways Group was formed on 1 September 1974. BA was formed by the merger of two large London-based airlines, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two much smaller airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA was one of only two airlines to operate the supersonic Aerospatiale-BAC Concorde inaugurating the worlds first supersonic passenger service in January 1976. BA became the worlds most profitable airline under the slogan The Worlds Favorite Airline. Rather it was earlier Boeing customer. The formation of Richard Bransons Virgin Atlantic Airways in 1984 began a tense relationship with BA. The main activities of British Airways Plc and its subsidiary undertakings are the operation of international and domestic scheduled air services for the carriage of passengers, freight and mail and the provision of ancillary services. Franchisees Comair, based in South Africa, franchisee since 1996. Sun Air, based in Denmark, franchisee since 1 August 1996. http://uk.reuters.com/business/quotes/companyProfile?symbol=BAY.L Virgin Atlantic Airways- Company Profile Virgin Atlantic Airways Limited (operating as Virgin Atlantic) is a British airline owned by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, near London Gatwick Airport. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft. The company holds a CAA Type A Operating License to carry passengers, cargo, and mail on aircraft with 20 or more seats. In the year to February 2009, Virgin Atlantic carried 5.77 million passengers and made an annual profit of  £68.4 million on turnover of  £2,580 million. Question 2. Analyze, evaluate, compare and contrast their mission statements, value; comparative differentiation, position and marketing assets. Answer: On a preliminary note it is important to understand the concepts of Mission and Vision for a particular organization. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. According to Wikipedia- The Free Encyclopedia a Mission Mission, which includes a statement of company values, is an important tool for managers to assert their leadership within the organization. By authors- Mary Klemm*, Stuart Sanderson*  and George Luffman* University of Bradford Management Centre, USA While a Vision Vision is an independent, non-profit motive. Its main efforts are dedicated to strategic thinking on the transformations triggered by technologies and globalisation. en.wikipedia.org/wiki/Vision_(Italian_think_tank) Definition of Mission Statement by Alan Gleeson defines as the essence or purpose of a company what it stands for i.e. what broad products or services it intends to offer to satisfy the customers need . The mission statement also gives readers an idea on the  raison dà ªtre  of the company and was initially designed as a means by which potential shareholders and investors could understand the purpose of the company that they were considering investing in.   A Mission Statement defines the organizations objectives and primary motives. Its prime function is internal to define the key measure or key to measures the organizations success and its prime shareholder is the leadership team as stockholders. Wikipedia- The Free Encyclopedia defines Mission statement as a formal, short, written statement of the purpose of a  company  or  organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides the framework or context within which the companys strategies are formulated.  Historically it is associated with  Christian  religious  groups; indeed, for many years, a  missionary  was assumed to be a person on a specifically religious mission. The word mission dates from 1598, originally of Jesuits sending (missio, Latin for act of sending) members abroad. Definition of Vision statement by Wikipedia- The Free Encyclopedia  outlines the organization it wants to be, or how it wants the world in which it operates to be. It focuses on the future Or a source of inspiration to the organization. It provides clear decision-making criteria to the organization. Vision Statements also define the organizations purpose, and values are been guided in beliefs about how things should be done. The vision statement states about both the purposes and values of the organization. For employees, it states about how they are expected to behave and motivate them to give their best. Communicate with customers, it shapes customers understanding of why and how they should work with the organization. The difference between Mission and Vision statement is a Mission statement contains the information of the company in a nutshell about its products and services to customers while a Vision statement offers the future perspectives of the company or organization, the purpose or broader goal for being in existence or in the business. Mission and Vision Statements of the British Airways and Virgin Atlantic are discussed below: Mission statement of British Airways- There is no official mission statement from the companys website instead the social blogs have various statements out of which the best one chosen To be the undisputed leader in the world of airlines for the next millennium Vision statement of British Airways- The Worlds Favourite Airline Mission Statement of Virgin Atlantic- Safety, security and consistent delivery of the basics are the foundation of everything we do. Vision statement of British Airways- To grow a profitable airline, where people love to fly and where people love to work Analyzing the Mission and Vision statements The mission and vision statements of British airways seems to be in the line of business as both focus on world class operations not just local or domestic functioning, hence it is recommended that being a company which caters large scale audience/customers British Airways has to focus on its principles of functioning to achieve its vision. As far as Virgin Atlantic is concerned, nowhere it mentions about the functioning and catering the audiences of the world, it is known fact that Virgin Atlantic is more of a British nature and caters or prefers services priority to British audiences hence it needs to change its mission and vision statement which though is appealing but doesnt come in the line of business. Question 3: Benchmark the two companies. Answer: Benchmarking  is the process of analyzing , summarizing and comparing ones business processes model and performance metrics to industry bests or best practices from other industries in same sector. Dimensions are use to measure quality, time, and cost of the organization. Learning from experiences mean doing things better, faster, and cheaper. Benchmarking involves management identifying and evaluating the best firms in their area of work or any other industry where similar processes exist and comparing the results and processes of those studied (the targets) to ones own results and processes to learn how well the targets are been performed and more importantly, how they do it. Mission and Vision Statements and the Customer (Client) Surveys are the most used (by 77% of organisations) of 20 improvement tools, followed by  SWOT analysis(72%), and Informal Benchmarking (68%) for benchmarking.( www.bashares.com) 34`

Types of Learning Disabilities Essay -- essays papers

Types of Learning Disabilities There are many types of learning disabilities that can hinder a child’s scholastic performance. These include: dyscalculia; dysgraphia; dysphasia; auditory, memory, and processing disability; and dyslexia. Dyslexia is when a person has difficulty translating language to thought or thought to language. This person would have problems with expressive and/or receptive oral and written language; you would see trouble with reading, spelling, writing, speaking, listening, and mathematics. If someone was trouble with arithmetic or solving problems, you might suspect they have dyscalculia. A person with this disability has much difficulty solving basic math problems. A writing disorder called dysgraphia causes a person to have difficulty forming letters or writing in a defined space. Most of the time their handwriting is illegible. Dyspraxia interferes with a person’s ability to make controlled and/or coordinated physical reaction to a situation; their reactions may be inappropriate to the situation. Auditory, memory, and processing disabilities cause problems with a person’s ability to remember words or sounds. He or she may experience retrieval failure when trying to remember simple words or sounds; this may be because his or her brain failed to understand the language correctly (Brickley). Even though these disabilities hinder a person’s ability to learn at the same speed as his or her peers, a teacher can accommodate the needs of a person with LD. A person with LD is not stupid, he or she just learns differently. Teaching Strategies Most students diagnosed with a learning disability have an Individualized Education Program (IEP). An IEP is a document that had ... ...rent Observation.† Learning Disabilities Online. 7 May 2004 . Male, Mary (2003). Technology for Inclusion: Meeting the Special Needs of All Students. Boston: Allyn and Bacon. National Information Center for Children and Youth with Disabilities (1993). â€Å"General Information About Learning Disabilities.† NICHCY. New Rochelle, N.Y. City School District. Learning Disability: A Book of Resources for the Classroom Teacher. New Rochelle: The Schools. Thurlow, Martha, and James Ysseldyke (2002). Including Students with Disabilities in Assessments. Washington, D.C.: National Educations Association. Wood, Judy W (2002). Adapting Instruction to Accommodate Students in Inclusive Settings. Upper Saddle River: Merrill.

Crime in Brave New World: What Constitutes Crime?

The novel Brave New World by Aldous Huxley was a satirical book that criticized human trends and created, according to the present course of human development, an ideal society, where everyone belongs to a particular social class which they are unable to escape.In this regulated society, certain aspects of life are considered sinful, and regarded as crime, and are forbidden from even being brought up in social settings. But one of Huxley’s most serious crimes in his novel is that of family loyalty. The Utopia and its PoliciesThe scenario described in the book was that of a utopia, but it was only so in that everyone adhered strictly to certain policies. There was little freedom, or room for rebellion or even modest social exploration in this scenario, as such engagements could challenge the state, which endeavored to keep everything in place. This meant to appease the state, everyone would have lead a bland life with little social freedom and hardly any civil liberties, and th ey were to perform the duty the state had given them.The future society, which in this book takes place in London during the year 2540 AD, is built around certain ideals which are represented time and again by the conformation of people to the ideology created. Crime as Something that Contradicts State Informal crime is represented by anything that goes against the ideals of the society.The society is The World State, where everything is peaceful and coordinated, so long as everyone follows their given life directions (which are actually more like instructions, or restrictions on anything other than what each was intended to do).The state is stable as everyone works in accord with it, but doing so means that everyone must realize basic social restrictions, which, in the actual world, would often be privileges. Conformity and tacit and constantly expressed consent to this society are imperative parts of its existence, as it draws from every person within it.The World State’s C onformity Requirement, and Assembly Line Structure The World State uses a definite class system, and from young ages, children are taught to except the given class they were born into, as it was best for them.In the novel, the year the book takes place in is the â€Å"year of our Ford, 632,† which is taken from the Ford motor company and its assembly line technique. This technique is applied to the public in The World State, as everyone is supposed to do their part, and not doing so, or exploring any alternatives to someone’s given and directed path of life represents that person’s committing a crime. Anything that could challenge conformity, or this assembly line lifestyle is crime in this society.Sexual exploration, or even talk of such taboos as pregnancy and drugs are examples of crimes, as they are mentally stimulating, which seems to be the basic component of all crime. But the biggest crime might be adherence to family. Families inevitably create loyalty. This takes the loyalty of the individual to the state away, and gives it to other individuals. Alliance is wrong, because alliance represents loyalty to some entity other than the state, which only exists by collecting everyone’s undisputed loyalty.Savages: Those who Manage to Break Away or Avoid the Restrictive State â€Å"‘Wanted to have a look at the savages. Got a permit for New Mexico and went there for my summer holiday. With the girl I was having at the moment. She was a Beta-Minus, and I think’ (he shut his eyes), ‘I think she had yellow hair.Anyhow she was pneumatic, particularly pneumatic; I remember that,’† Huxley’s director stated at one point, illuminating the fact that people who have and exercise free will, and do as they please by living outside of the Utopia, are savages (chapter six section two).At the same time as he is explaining his trip to the savage reservation, he is designating aspects of The World State, as the girl he is describing was not actually he daughter, but only implemented by the state to be so. She was predestined to follow his line of life.Instead of natural pregnancy, citizens of the utopia use pregnancy substitutes, which are medical procedures that impregnate women without the assistance of men. The closest thing to any sort of rebellion citizens of The World State have access to is the drug soma, which intoxicates in a sort of technical way.There are no dangerous side effects, and this makes it somehow conform with the ideal society. Breaking Away from and Taking from the Brainwashing Society: The Ultimate Crime Because the society described in Brave New World is one where societal brainwashing (usually exercised by sleep education, or hypnopaedia) is commonplace, people believe that the state is best for them. Alternatives to the state are therefore commonly discouraged, although education can ultimately allow freedom from this restricting society, and allow people to enj oy aspects of the peaceful life of savages.â€Å"Education for freedom must begin by stating facts and enunciating values, and must go on to develop appropriate techniques for realizing the values and for combating those who, for whatever reason, choose to ignore the facts or deny the values,† Huxley wrote in Brave New World Revisited, in chapter eleven (1958). But because the society taught the same values to everyone according to their class, education beyond those values was considered an act of rebellion, and was therefore deemed criminal.Such education allowed for people to recognize, and possibly embrace loyalties to entities other than The World State, which would lead to the destruction of the state. And even basic loyalties, such as those amongst families or friends, took some of every individual’s allegiance to the state, which, in Brave New World, constituted the most serious of crimes, discouraged by the state by expulsion from a not so perfect utopia.Bibli ographyHuxley, Aldous. Brave New World. New York: Harper & Brothers, 1946. Huxley, Aldous. Brave New World Revisited. New York.

Biomes and Organisms that Live Within Them Essay Example

Biomes and Organisms that Live Within Them Essay Example Biomes and Organisms that Live Within Them Paper Biomes and Organisms that Live Within Them Paper Biomes are large part of the earth that supports its existence. It refers to terrestrial habitats that are best differentiated according to their type of weather, fauna and flora (WorldBiomes, 2003). It was also defined by Campbell as the world’s major communities grouped according to its major vegetation and acclimatization of organisms to that specific environment (UCMP, 1996). Biomes were altered due to human activities and conservation of biomes is a major concern nowadays. Â  In many parts of the world, different types of biomes are divided depending on the type of climate it contains. There are many ways of categorizing the types of biomes in our environment. According to WorldBiomes (2003), there are five major biomes that are classified into aquatic, desert, forest, grasslands, and tundra. Forest Biomes characterize the biggest and most ecologically complicated systems since it contains variety of species, trees, mammals, reptiles, amphibians, invertebrates, insects and micro-organisms which has different type of weather and environment. Forest biomes have been a major area of concern in conservation due to massive forest degradation in the past and at present. Specifically boreal and rainforest are being deforested at a distressing rate of disappearing species of plants and Giant horsetails, club mosses, and ferns which grew up to 40 feet tall were the original forest species in the world and ancient plants and arthropods also inhabited the land (UCMP). It continued to exist and changed through time, various types of species evolved in which gymnosperms dominated the forests in the early periods of Paleozoic and Triassic period. As time passed by, the first flowering plants in the Cretaceous period come into sight simultaneously other kind of species emerged like insects, birds, and mammals. Due to some changes in the environment, species and forests were also altered giving way to a new kind of forest to grow in the surrounding. One-third of earth’s land area is occupied by the vastness of forests. Today, it is divided into many kinds of forests but there are only three major types which are grouped according to latitude, it includes tropical forests which is characterized by the presence of evergreen angiosperm trees located in warm and damp conditions, temperate rain forests are typified by evergreen conifers or tree ferns located at mild and wet environment throughout the year, and boreal forests is the largest forest biomes and also called as the taiga biome which can be found in areas with cold climates and long winters. Most boreal forests are inhabited by different organisms, birds and mammals like deer, wolves, rodents, and a small number of reptiles. In the temperate forests, most of the organisms found are the smaller and cold blooded animas like snakes, turtles, amphibians and plant species includes maple, elm, oak, and cedar. While primate species, birds, insects, mammals, invertebrates, termites, vertebrates, orchids and moss are found in tropical rainforests. In the forest, the symbiotic relationship which refers to close ecological relationship between two or more different species or organisms that benefits from each other and may benefit at the expense of the other and in some cases neither organisms can gain an advantage, between birds and mammals and even fish for example likes to eat fruits from trees and when these fruits fell to the ground, the seeds that are taken by the animals are dispersed into different parts of the forest land and eventually the seeds will grow and produce more and more trees. Another example is the relationship between the bee and the flower which also inhabit the forest, bees soar from flower to flower to collect nectar which are the source of food of bees and in turn bees with pollen from their hairy bodies will drop it to the flower making it pollination complete. In this situation, both bees and flowers benefit from the said process. This type of relationship is an example of mutualism in which both species benefit from the activity. On the other hand, parasitic relationship involves only one species benefit from an activity and the other is harmed. Example of this is the relationship between the parasite (tapeworm) and animals like pigs and cows. Tapeworms are fragmented flatworms that live in the stomachs of animals and even humans, they dig up for food through the host’s digested food leaving the host with no nutrients. Parasitic relationship is also evident in plants where aphids usually attack and eat the sap from the plants. Commensalism is another relationship that exists in a forest biome where only one species can take an advantage and the other is unaffected. One of the best examples is the relationship between the grape vine and a tree, the grape vine is strongly attached to the tree and almost climbing to the canopy to support itself. It is true that the tree is not disturb from the vine not either the grape vine affects the trees.

bus mgt Essay

bus mgt Essay bus mgt Essay N1065 Assessment: Briefing Sheet Introduction The purpose of this document is to give you guidance on how to complete the essay which is 50s% of the overall assessment of N1065 (with the other 50% coming from the examination). Essay Title Choose ONE of the management processes encountered during the course: Starting, Organising, Planning and Changing. Select a business organisation of your choice and explain how and how well it undertakes your chosen process. Points to note 1. The word limit is 1000 (+/- 10%). Neither the title page nor your reference list count towards the word limit but your in-text referencing will count. Please state the number of words you have used. Your marks will be reduced if you are under- or over -shoot the word limit. 2. The current university policies on plagiarism and late submission apply. The deadline is as listed in Study Direct. (BMEC School Office in Jubilee); 2 copies please. 3. Reference your work in a way that follows the advice and guidance available on the ‘3S’ (Study Success at Sussex) site or any received from your Academic Advisor and/or your N1065 seminar leader and/or in lectures. Furthermore we suggest you use ‘TURNITIN’ to review your own work. 4. The exact title as above should be displayed; not your own version of the title. 5. It is an essay and no sub-titles are expected. 6. In your introduction you should state clearly the management process you are going to write about and which organisation is the main focus of your essay. You should also give a very brief description of your selected organisation – but don’t waste too many word on this; it won’t gain you many marks (for example don’t go into detail about its history). 7. Try not to use overlong quotations – they soak up too many words. Use a range of authoritative sources and reference properly. Referencing lecture slides will bring very few marks; avoid this – and Wikipedia! 8. In your essay you are trying to show understanding and application of relevant concepts, models, arguments and theories. You should do this convincingly, and for a higher mark, critically. So far example don’t assume that you selected organisation gets it right all the time – you are being asked to give you view on how well the organisation deals with a process (tip: one way of doing this might be to compare it with how well similar organisations perform the process). 9. Remember it is an essay, not a report, so you don’t need to end with recommendations. But you should provide a conclusion, which reviews what you have found and draws the reader’s attention to the key issues – and these might be ‘problem areas’ or challenges for the organisation you have chosen. 10. Don’t hand in your essay until you have checked it through and proof-read it – but don’t hand it in late! This guidance is not definitive. You can seek the

Catholicism Assignment Example | Topics and Well Written Essays - 750 words

Catholicism - Assignment Example Therefore, to discover more about the traditions, theological characteristics and the way the Orthodox worship, I visited the Holy Orthodox Trinity Cathedral in San Francisco on November 15 at 6 pm. Because I do not identify with any religion, the purpose of the visit was purely to discover about the traditions and the practices of the Orthodox Christians. Upon entering the church service, I was amazed to discover that the Orthodox Christians have certain customs and traditions, which form a critical part of their worship. In fact, I was told that some are cultural in nature while others are just sanctimonious customs. The first most important tradition that came to my attention was the lighting of the candles. Just before the church service could begin, one of the bishops would light candles of different colors, including red and white (Holy Trinity Cathedral, 2014). The lighting candles would then be placed strategically at the altar. One of the congregants informed me that the lighting of the candles is an important part of the prayer since it acts as an offering that accompanies the prayers of the congregants. However, midway through the prayers, the candles were blown out and taken away. When I inquired why that was happening, a congregant who sat beside me, informed me that the there are instances when the candle is not supposed to be lit. These instances include when the Gospel and Epistle is being read, during sermons, when the congregants are standing, as well as during Great Entrances. The Orthodox Church is also very particular on the attire that a congregant is expected to wear when attending a church service. Although the Orthodox believes that God would accept mankind regardless of what one wears, the church encourages decent dressing. Accordingly, the Orthodox discourages to impress others. Instead, the church encourages all the faithful to dress respectfully in a manner that pleases God (Holy Trinity Cathedral, 2014).

Workflow Interdependence Case Study Example | Topics and Well Written Essays - 500 words

Workflow Interdependence - Case Study Example The departments handling the processing can come together to increase the capacity as well as pool their resources together. They can network with one another in order to get experts to work in different departments to provide input and boost results as they all work for the same company. In order for proper interdependence to occur, it is necessary to limit the time used in the different departments for effectiveness. The processing time for example should be shortened and this is only possible with increase in capacity of the workers handling the processing. Lack of interchanging ideas and frequent open communication is what is leading to slow processing as well as risking an increase in customer complaints affecting the overall performance of the company. More interdependence means more ultimate success for the supervisors, workers and customers (Bhatia, 2008). The workflow issues are not managed properly as there are problems with communication between departments as well as issues with the technology. If the current design can focus on their workflow technology, then their design problems can be a thing of the past. The problems with the current design are evident in the article from the point in which customers are returning the products, asking for refund and the long time it takes to correct the product (Chandan, 2009). The current design of the workflow relies on the reception department to place the products in the right departments. Once each department is assigned a product, it is up to the supervisor to seek the workers to carry out assessment and those who will carry out the actual work on the product depending on their skills and knowledge of the product. This whole process consumes a lot of time which can be used in creation of more effective structures and design to minimize errors in future. Organizational effectiveness demands proper coordination

Greek Periods of Art Essay Example | Topics and Well Written Essays - 1250 words

Greek Periods of Art - Essay Example The Archaic Greek Period The era assigned to the archaic Greek period of art is 800 to 500 BC. Greek art was very naturalistic in the archaic period. The sculptures created by the artists of that time represented males and females in a somewhat inflexible pose. Artists used to create statues of men and in different poses. Some artists used to create heads of warriors whereas some used to represent their gods in different forms of statues. If we take a closer look at the human sculptures of the archaic period, we come to know that the characteristic archaic smile and the human body’s anatomy are prominent in almost all sculptures. The Archaic phase is best known for the realistic representation of humans and stone sculptures. In the archaic period, the development of the Kouros and Kore statues were the focus of most of the artists. The statues of men represented warriors and gods whether statues of women representing women in the forms of goddesses, nymphs, and the other pries tesses. Standing and seated girls and nude bodies of men and women are some of the most prominent artworks of the archaic period. Artists of the archaic period used to achieve realistic likeliness in picturing the human figure and representing them in the form of abstract figures of the geometric style (Hill). The stiffness, solidity, and gracefulness represent the influence of Egyptian art on the artists of that time. Neutralism was not the expertise of the artists of the archaic period. The artists used to cover their inability to achieve neutralism by giving archaic smile, clenched fists, and outstretched palm style to the sculptures. In all of the three periods of Greek art, which the h include archaic, classical, and Hellenistic periods, there were early, high, and later phases which show the emergence, peak, and ending signs of those periods. The Classical Greek Period The era assigned to the classical Greek period of art is 480 to 323 BC. This era is known as the golden age t hat starts from the time the Athens rose to the prominence and ends with the death of Alexander the Great. Human statues were very heroically proportioned in that age reflecting the Greek humanistic belief in man’s nobility and the desire to look like gods (Esaak). In the classical Greek period, artists were greatly involved in creating human statues of different styles. One thing, which is similar in the archaic period and the classical period, is that the artists from both periods focused on the development of the human statues.

Blinds to Go Company Essay Example for Free

Blinds to Go Company Essay Executive Summary: The case, based on the company Blinds to Go, emphasizes the importance of staffing in stores as they expand to meet their growth objectives. Being a manufacturer and retailer, with a unique sales model 100% commission based and focus on customer service gave the company an advantage over its competitors. According to the senior management Quality of staff was paramount and hence their original compensation system motivated best performance and fostered a high energy, sales hungry culture at BTG. To attract more recruits for its expansion phase, the management changed the compensation system from full commission to salary on the recommendation of a newly hired vice president. Sales declined and the overall staff turnover increased. Seeing this the company brought back the old culture and experienced a sales turnaround. This shift also caused another huge turnover in stores. A large percentage of voluntary turnover occurred in the first four months. The higher turnover after eight months was partly due to termination because of sales performance. The biggest challenge the company now faced was understaffing. The need for additional staff was further aggravated due to its continued push for growth and the tight US and Canadian labour markets. Another concern to be addressed was that the company had planned for 80 per cent of its expansion in US where the employees preferred the fixed pay than the company’s commission based pay structure. During this period BTG had tried several recruiting methods with varying degrees of success. With an IPO in the pipeline and plans to add on average 50 stores per year for the next five years, it was critical for the company to come up with a staffing strategy with focus on Quality of the staff and low employee turnover. The Company: Blinds To Go (BTG) was a retail fabricator of window dressings. It was started by David Shiller in 1954 in the Cote-des-Neiges district in Montreal, Canada. From the mid 1970s, BTG focussed on the sale of blinds. It was able to create a production system that reduced the delivery time frame of custom blinds from six to eight weeks to 48 hours. The reduced delivery time led to overwhelming customer response and the business flourished. The firm, realising their unique advantage of being a manufacturer and retailer simultaneously, began expansion by opening stores throughout Canada and US. By June 2000, BTG operated 120 corporate owned stores in North America. BTG expected to add 50 stores per year for the next 5 years, 80 percent of which targeted to US expansion stores. BTG’s business philosophy was that quality of staff was cardinal than the store location, customer demographics or advertising. The firm established this by experimenting with a store that was locationally disadvantaged and had declining sales. BTG was able to triple the sales of the said store in one month by deploying their ‘A’ management team and trained staff there. The four staff roles in BTG stores were 1. Sales associate 2. Selling Supervisor 3. Assistant Store manager 4. Store Manager. Sales associates were the junior most employees and their job was to follow a set plan to help walk in customers to make a purchase. Consistent sales performers among them were promoted to selling supervisors, who were assistant store managers in training, or assistant store managers. Assistant store Blinds to Go: Staffing a Retail Expansion Case Analysis SECTION E: Group #5 managers were in charge of the stores in the absence of store managers. The store manager was responsible for overall store operations. The BTG selling process involved a high level of customer interaction, which set a very high level of service expectation. Their emphasis on customer satisfaction and sale closure led to higher volume of orders relative to their retail competition Original Compensation of Retail Staff: The compensation structure at Blinds To Go incentives performance based on number of sales deal closed. The commission based structure fosters the high energy, sales hungry culture at BTG. This structure was believed to be a motivating factor to boost performance. High performers at BTG actually made more money than comparable retail outlet salesman. For Sales Associate the salary structure was a mix of fixed pay and variable pay with $3 $5 comprising of fixed and 3% of sales as variable component. For Managers/Assistants the salary structure was $10,000 $15,000/yr as fixed pay with 1.5% to 3% of overall sales as variable pay. Changes in Compensation Structure – 1996: As per the recommendations from a newly hired Vice President of store operations the compensation structure for the store staff was changed from being fully commission based to salaried. Under the new structure, the sales associated were paid Cdn $8 per hour as a fixed component. For the store managers a higher base salary component as compared to the commissions was set. The main focus of the move was to make the compensation more attractive to the prospective hires. Another change being brought was to limit the involvement of store managers in the sale process. All these changes had an adverse effect on the sales figures which showed a decrease of 10 to 30% from 1996 to 1997. The staff turnover increased to 40% from the earlier 15%. Even thought the new pay structure helped in recruiting more hires, it led to the hiring of lower calibre people. The existing good performers did not appreciate the changes, thus affecting their morale and hence their commitment to sales. To counter this adverse effect, the management introduced a variation of the commission based compensation plan in May 1998. The effect of the change could be seen in the 10 to 30% increase in store sales from the previous year. Still the BTG stores experienced a high employee turnover that year. It was probably because of the employees accustomed to fixed pay were leaving the organisation, being dissatisfied from the commission based structure. Analysis of the employee turnover reflected that the highest no of employees left the firm in the first 4 months from their hiring. Most of the new expansion plans were in US. But the people of US were uncomfortable with the 100% commission based pay structure. Thus there was a requirement in the change to the structure to adapt to the US market. Blinds to Go: Staffing a Retail Expansion Case Analysis SECTION E: Group #5 Channels of Recruitment To be able to attract and recruit people who had certain sales driven qualities, several channels of recruitment were harnessed to fill in the job positions. Since BTG was already understaffed and with massive growth plans (50 stores per year ) lined up, we need to analyse the various pros and cons of the channels of recruitment. Employee Referral: Current staffs refer friends and family to BTG which helped company attract candidates already briefed on the company’s ideology. This channel was very effective which is evident by its highest ratio of leads to hire. The success of the ER scheme was partially due to the fact that referrals generally continued employment excited by the opportunity that the friend or family member who is a BTG employee recounted. Though maximum hiring was effected through this channel yet this alone did not currently satisfy BTG’s hiring needs. Internet Sourcing: This is one of the non-store recruitment channels which BTG used in two ways. First, BTG solicited resumes at its blindstogo.com site. Second, DSM’s and recruiters actively searched online jobs sites like Monster.com to contact potential candidates. Currently 12 out of 143 recruits were through this channel. DSM Compensation Readjustment: DSM’s were mainly responsible for store source of recruitment mainly walk-ins and employee referrals. They had to hire 10 new sales associate every month. Their importance in recruitment process is highlighted by the fact that their salary was based on number of new staff selected rather than on sales targets. Currently 16 out of 143 sales associate were recruited through this channel in past two months. BTG Retail Recruiters: They were professional recruiters who were paid @20000/year with a bonus of $150 -$500 for each successful hire. They generate leads through cold calls, networking referrals, colleges, job fairs, Internet and employment centres. Though they had performed sub- optimally in terms of number of number of new recruits, their training had increased to enable to get in at least 4 new recruits per week. Newspaper Advertising: Newspaper channel generated the maximum number of leads but the senior management believed that this medium did not generate the quality of candidates that BTG needed. This channel attracted more of the people who did not meet the desired skills standard and core values expected by BTG in potential candidates. To be able to meet our desired staff requirements, we believe this channel needs to be harnessed to its full potential and complemented by necessary training to new recruits to enable them to meet company’s performance standards. Store Generated Leads: BTG believed in direct store walk-in mode of recruitment as well. It had put â€Å"help wanted† signs on its windows to attract potential candidates to meet its recruitment needs. But this policy was successful only in densely populated areas with high footfall. HR Strategy: Udofia, Vice Chairman BTG, is looking for a strategy that solves all the major issues currently faced by the company, which would include unstaffed stores, staffing for future expansion and high employee turnover. Following are the steps that could be taken by him to achieve its growth objectives: ï‚ · A Robust Training Module: As mentioned, the quality of staff is extremely important in the retailing business. The crunch in the labor market doesn’t give the company a flexibility to choose Blinds to Go: Staffing a Retail Expansion employees on a strict criterion. A training module would help BTG to relax the criterion and increase the number of selected employees by recruiting people who are trainable. In order to keep a check on the quality of the employees, the company can recruit the employees at a trainee level with a fixed pay. The training would be mostly on the Job led by experienced Store Managers. A review system would help these selected candidates to get promoted as Sales Associate. The initial pay as a trainee would be low. But the incentive to get promoted as Sales Associate would drive them to work and learn quickly. Currently we can see that there are large numbers of people who are attracted by the Newspaper Channel and Internet. But the problem is with this medium is that it didn’t generate quality employee. By a robust training module the company would be able to hire trainable people and give them opportunities on the basis of their performance. The Promotion Structure: A scheduled review and internal promotion structure could be followed which attracts the current employees and increases the retention rate. The review can be conducted on at 2 levels, Sales Performance and Soft skills. A feedback mechanism would help the employees to work on the areas they lag. The review can be scheduled every 8 months and every employee can be given an opportunity to get promoted. The internal promotion structure could be leveraged as a tool to advertise. This would attract people who currently don’t want to join at Sales Associate Level. The promotion structure would also help in filling up the vacancies of Supervisors and Managers. Pay Structure: The pay structure for Sales Associate could be revised in a manner as explained below: According to the current pay structure, a Sales Associate is paid $6-$8 per hour or 6% of sales, whichever higher. Clearly it can be seen that the Marginal and the Poor performers are the once who are enjoying the fixed compensation system. In order to motivate them, fixed + variable compensation could be followed for these below par performers. This structure would demotivate the top performers as there will be a reduction in their salaries. So it would not be the best idea to implement this structure for top performers. A benchmark of $10000/sale/week could be set. This would not only motivate them to perform but the company also would overcome the problem of social loafing. The structure is explained below: Marginal-Poor Performers ($10000-/sales/ week) $3 per hour + 3 % of sales Leadership Program: The highly experiences set of Store Managers could be given an option to join the leadership program. Under this program the Senior Employees would take up the responsibility of the training module and help the company attain the level of quality it requires in its workforce. Their compensation could be based on the rate of conversion of trainees to Sales Associate instead of Sales. Increased Stock Options to senior and experienced Store Managers would give them a feel of ownership in the firm which is what an employee needs after serving an organisation for years.

Impact of Social Media on Business Marketing

Impact of Social Media on Business Marketing The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Nine out of ten companies indicate that their social media activity has led to increased exposure, and according to research, half of them recognize improved sales (Holmes, 2015). Further, 92% of marketers conclude that the use of social media is critical to their business (Demer, 2015). Per Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually streamlined (Springer, 2016). Findings from a 2015 Aberdeen survey confirm the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy e njoy 30% greater efficiency (as cited in Chang, 2016). I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. In todays day and age, with the incredible number of consumers using social media, and the time that they dedicate to interacting on the platform, I believe it makes perfect sense for our firm to utilize the marketing capabilities of this medium. Research has shown that most companies already employ social media in their overall business strategies, and those that do, have made gains in exposure, improved sales, and enhanced customer loyalty and conversion rates. These facts dictate that our business use social media as well to remain competitive. I recommend our company use an e-mail marketing application provider. It is my belief that we should approach this technology conservatively, beginning one application, so we do not commit too much of our marketing efforts or capital to marketing cloud applications. The e-mail service will prove beneficial, as it offers us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The ability to automate this function will save our staff time, and the capacity to directly track the success from our e-mail advertisement will provide our marketers relevant information and help in determining if further marketing cloud application expenditures could be necessary and beneficial. I recommend that our company provide all marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. With this technology, marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. It is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home computer, as opposed to traveling to our office or some other meeting site. This may lead to improved customer relations. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. The subject of this report is the impact of social media, cloud computing, and video conferencing technologies on business marketing. The purpose of this report is to provide research for these three technologies and recommend how each one of them can be applied to our firms marketing efforts. Social media utilization has provided increased exposure to firms, which has positively affected marketing efforts and correlated with improved sales. Also, social media marketing has also shown to improve customer conversion rates. Cloud marketing technologies are vast and companies are employing them for cost-effective, customizable advertising. Many providers are offering cloud-based applications to manage each facet of a companys digit marketing efforts. Finally, video conferencing technology is valuable when used as part of the marketing strategy. Research is showing that face-to-face interaction increases marketing productivity, decreases associated travel costs, and helps to more effectively engage customer leads. Social Media Social media platforms such as Facebook, Twitter, and Pinterest are being used by businesses as modern-day tools to network with and target consumers. Per a Pew Internet Project, seventy-five percent of adults in the United States, with access to the internet, are on some form of social media. Additionally, according to the Global Web Index, social media users log in an average of about 12 hours per week (as cited in Holmes, 2015). As detailed by Ryan Holmes (2015), these statistics are driving nine out of ten businesses in the U.S. to engage in social media marketing. Holmes (2015) notes, 90 % of businesses see increased exposure and more than half report improved sales from social media. In 2014, more than nine out of ten marketers said that using social media for marketing was critical in their business and eight out of ten believed their efforts on social media enhanced traffic to their websites. According to DeMer (2015), social media marketing has exhibited the ability to incre ase brand recognition and loyalty, facilitate additional opportunities to attract new customers, and improve customer conversion rates. In fact, according to some studies, social medias conversion rate, is 100% greater than that of traditional marketing (DeMers, 2015). Further, the barrier to entry in social media marketing is insignificant, as it is normally free to create an account, and social media affords marketers the chance to monitor consumer behavior, such as user comments, which may yield very precious feedback about their business. In a controlled, systematic study performed by Kumar, Bezawada, Rishika, Janakiraman, and Kannan (2016), the effect of firm-generated content, that is firm-initiated marketing communication of a select company, was tested in relation to consumer buying behaviors and profitability. In it, two test groups were established. The treatment group, which consisted of individuals who chose to receive the selected firms social media marketing content, and the control group, which consisted of those who chose not to. According to Kumar, et al., prior to the firms social media marketing engagement, both groups participants and their spending and cross-buying habits were statistically similar. Weekly overall spending for both groups was within $0.17 and the number of different products purchased (cross-buying) was within .13. The study concluded that, after the firm had embarked on its social media marketing campaign, overall spending for the treatment group rose to $15.96 per week. This figure was now $1.43 more than the control groups weekly spending. Additionally, the treatment group purchased an average of .59 more products per week than the control group. Last, the study also presented that those customers who partook in the firms social media contributed $1.02 more overall to the companys net profit (Kumar, Bezawada, Rishika, Janakiraman, and Kannan, 2016). There are a few negatives to marketing with social media. One is that users are able to post whatever they want about your business, so marketers can lose control of their messaging very quickly. This can be disastrous if a group of angry, dissatisfied customers begin posting negative reviews about the company. Also, while the cost of entry to social media platforms is insignificant, time does need to be invested to properly nurture the marketing campaign. Depending on resources, this may prove problematic for some firms (The Advantages and Disadvantages,n.d.). Analysis: It is apparent that social media is a powerful, contemporary, multi-faceted tool for our marketing department to employ. Based on the sheer number of individuals utilizing the platform and the time they spend being logged in, social media activity can expand our firms market through improved exposure. Also, as evidenced by the academic studies, social media marketing efforts can increase overall sales, profitability, customer loyalty, and the barriers to entry are insignificant. While there are a few potential pitfalls, it is clear that the advantages of social media marketing outweigh the disadvantages. Cloud Computing Cloud computing is the process of storing and accessing data and programs via the internet. The term cloud, in essence, is another word for internet. Cloud computing takes programs that are run on either a local PC or network server and migrates them to the internet (Griffith, 2016). The term marketing cloud refers to the combination of internet-based, digital marketing tool used to advertise to consumers and collect and manage their data. These tools range from a firms official website and social media pages to powerful, online software suites that, in real-time, track consumer data, such as website traffic, and integrate these analytics with the companys website, social media, and e-mail management. Providers, such as Salesforce and Adobe, offer individual cloud-based applications and program bundles (suites), which can manage each piece of a companys digital media. When employed in unison, these suites provide marketers a place to access integrated customer profiles and present co ordinated messaging across all digital marketing platforms (Kantrowitz, 2014). There are thought to be several key advantages to cloud marketing. First, cloud marketing can be more cost-effective than traditional marketing, as the company message is delivered digitally, rather than by a printed medium, such as a brochure or newspaper ad. This saves money on ad placement, as well as mailing costs. Further, according Kevin Akeroyd of Oracle Marketing Cloud, cloud technologies require minimal capital outlay since servers and other hardware do not need to be purchased, updated, or maintained, cloud vendors update their software often, which improves adaptability, and integration with other cloud-based applications is usually efficient (Springer, 2016). Cloud marketing software is also scalable and customizable, so small businesses, who may not want or be able to afford a full suite of programs like those provided by Salesforce or Oracle, can choose an application that directly fits their needs, such as an e-mail marketing provider, which can automate e-mails to cus tomers and leads and directly track conversion rates (Springer, 2016). Further, cloud marketing applications are convenient for employees who do a lot of traveling, as they can be accessed from nearly any device with internet capability (Kantrowitz, 2014). Still, as some cloud marketing analysts note, there are issues with moving marketing efforts to the cloud. Depending on the amount of existing data that may need to be migrated, the time and monetary costs can be substantial. For instance, some companies have millions of customer records that may need to be moved (Kantrowitz, 2014). Also, the safety of data that is stored in the cloud is a concern, as customer data breaches have become a major issue in the digital age. This could subject sensitive customer data, such as credit card numbers and e-mail addresses, to theft. By some, on-site data storage is thought to be more secure. Also, companies need to have quality customer data and enough content to maximize the usefulness of these platforms. As analysts note, without specific content for the target demographic, the effectiveness of this powerful software diminishes (Springer, 2016). Analysis: Marketing cloud technology offers an innovative set of tools for our marketers to use in expanding and solidifying the customer base. The scalability of cloud-based marketing applications is attractive us as a new business, as use can grow and expand as our company develops. Further, the reduction in physical marketing materials and associated costs and reduced need for large capital expenditures, such as servers, makes the marketing cloud a cost-effective option for our marketing efforts. There are a few legitimate risks that require examination before fully diving into cloud marketing, as data security is of extreme importance. Research of the different application providers and any history of past breaches should be performed. Video Conferencing Video conferencing is a technology that allows two or more individuals the ability to communicate, both visually and audibly, in real-time and from separate locations. The technology ranges from the broadcasting of static images and text between just two locations, to the transmitting of high-quality audio and video between a series of locations. With the greater availability of PCs and mobile devices with built-in cameras, and services which facilitate live video chat, the use of video conferencing has become pervasive in personal and business interactions (Rouse, n.d.). According to May Chang (2016), marketers are leveraging the advantages of video conferencing technologies in many ways. Video conferencing is being used by marketers to reach clientele and team members who are on the other side of the country and possibly world. Some of the premier modes of marketing utilization include live product demonstrations for prospects, web-based educational seminars, and on-demand marketin g presentations. This enhanced form of communication results in boosted productivity and can translate into more success by the sales team. Findings from a 2015 Aberdeen survey confirm some the advantages of video conferencing, as technology users were deemed to have 74% more success in engaging current sales prospects and were able to collect more new leads than non-users. The survey also found that those companies who employ video conferencing technologies as part of their overall marketing strategy enjoy 30% greater efficiency (as cited in Chang, 2016). Further, the face-to-face nature of video conferencing, with introduction of non-verbal cues, provides for richer communication between teams that cannot be in the same physical location. This is key, per Chang, as meetings where marketing strategy is discussed can be very intricate and passionate. This type of productive communication allows marketers to more quickly advance, comprehensibly define, and carry out their strategy (C hang, 2016). Finally, video conferencing technology can save marketers in terms of travel and other associated expenses, as meetings are able to be held from any internet-enabled location. While there are plenty of advantages to video conferencing technology, according to Loveleena Rajeev (2016), there are a few negatives for marketers to consider. One of the main drawbacks is technical difficulties that conference participants may experience. This can be the result of low-internet bandwidth, power outages, or software or hardware failure by any of the parties involved in the communication. Further, while communication is technically face-to-face, the lack of physical, personal interaction may hamper the effectiveness with which marketers can connect with their prospects or team members. As Rajeev notes, A handshake and an eye contact are essential aspects of many business meetings. Finally, depending on the extent of features required or desired by a firm, cost may be prohibitive, especially for small businesses and start-ups. Analysis: Video conferencing technology is a resource that our marketers can utilize on multiple levels. As research indicated, live, face-to-face communication can help our marketers more successfully pursue contacts and leads, as well as develop new prospects without having to travel. This saves our firm in terms of a host of marketing travel expenses. Furthermore, because video conferencing can provide deeper, clearer levels of communication, I believe that the technology can help our firms marketing department to more proficiently and successfully interact with each other, current customers, and leads. This, in turn, can positively affect our productivity and sales. While there are a few noted negatives to the technology, I believe, overall, it can prove as an advantage in our marketing efforts. Recommendation for Social Media: I recommend that our firm establish a presence on multiple social media platforms, including Facebook, Twitter, and LinkedIn. To implement this recommendation, a committee will be formed to better define our overall social media strategy and goals. Once clear goals are in place, the partners will interview current staff to determine if any individual has the knowledge and desire to undertake creating and managing each account or if a consultant may need to be contracted. Finally, an assessment of the firms current technology will be performed to confirm that we have all technical capabilities in place to move forward with the social media plan. Justification: As the number of consumers using social media has soared, and the amount of time that they spend on the platform increased, it has become necessary for businesses to develop a social media presence. As researched, many of the companies that market to consumers through social media recognize an upsurge in exposure, improved sales, and enhanced customer loyalty and conversion rates. Furthermore, the initial cost of social media marketing is minimal, as it is free to create accounts on most platforms. Finally, because we know that much of our competition will be using social media to develop and maintain their market, it is imperative that we do so as well. Recommendation for Cloud Computing: I recommend our company use an e-mail marketing provider. To implement, the partners will contract with an IT specialist to review the various application providers and their costs. The firms marketing department will consolidate all client and lead e-mail addresses on an Excel spreadsheet and present the partners with advertising content conceptualizations. Once a platform has been selected, webinars will be scheduled to train our marketing staff on how to properly set-up and utilize the application. Justification: While there are a myriad of cloud marketing options available to our company, and certainly research to indicate their advantages, at this point we are in the growing stage, and it is my belief that we should operate conservatively, begin with one application, and not commit too much of our marketing efforts or money to the marketing cloud applications. The e-mail service will provide us an avenue to directly market to our current customers and leads, drive traffic to our website, and will save the firm in terms of print and mailing costs. The application can be accessed from any internet-enabled location, which makes for convenient access to our staff. Further, the purchase can serve as a stepping stone to other marketing cloud applications. As our business continues to grow and stabilize, we can analyze the success of the e-mail service provider and determine if more cloud marketing applications might be beneficial to operations. Recommendation for Video Conferencing: I recommend that our company provide all key marketing and sales personnel with video conferencing capabilities, including any necessary hardware and software. To facilitate this process, the partners will determine who, in the marketing and sales departments, it will be critical to supply with access to video conferencing capacities. An IT specialist will be consulted to determine the most cost effective pairing of available hardware and software. Once this has been determined, we will contract to have all components properly installed and tested. Justification: I believe the use of video conferencing technologies will be beneficial to our firm in many ways. First, our marketers will be able to facilitate a face-to-face meeting with clients, prospects, each other, and sales staff from any location, and from nearly any internet capable device. This will save the company in the form of travel expenditures, as well reduce the amount of unproductive time spent traveling to meeting locations. More people will be able to be involved in key meetings and productivity of these meetings will improve, as an important aspect of communication, non-verbal cues, will be displayed. Finally, it is my belief that this technology is an important offering to our current and prospective clientele in terms of convenience. For instance, a client or prospect will be able to clearly view a product demonstration and ask any necessary follow-up questions from his or her home or office computer, as opposed to traveling to our office or some other meeting site. Further, as studies indicate, the employment of video conferencing technology in our marketing strategy can increase success in current and new lead engagement. As evidenced by my research, social media, cloud computing, and video conferencing are all technological tools that can be employed in some form to aid our marketing staff. Social media has proven to be a powerful outlet for company marketing efforts, with many business recognizing an uptick in overall exposure and customer conversion rates. Further, studies suggest those customers engaged in company generated social media content provide increased sales. Cloud computing has also become a popular technology for businesses looking to modernize their marketing function. The use of marketing cloud platforms is pervasive because internet-based promotional efforts are thought to be cost-effective, as physical marketing materials and expensive hardware are not required. The scalability of cloud-based application offerings is also attractive to small businesses, as programs and services can be purchased on an a la carte basis. Last, video conferencing applications have shown to be useful in firm marketing. Marketers have found, and studies have shown, that the face-to-face nature of meetings conducted via video conferencing allow for more productive communication and correlate to an increase in ability to court sales prospects as well as develop new ones. I believe each of my recommendations will benefit the firm and our marketing efforts in meaningful ways. At the very least, the creation of a social media presence will provide exposure to consumers that we may not reach otherwise. Research has shown the ability to leverage that exposure into elevated brand loyalty, new customers and improved sales. No doubt, many of our competitors are already using the platform, and to maintain competition, we should as well. Our firm can benefit from the e-mail service provider, as the costs of physically distributed materials will decrease substantially. More, the ability to automate this function and track its success will provide our marketers relevant information, save our staff time, and help in determining if further marketing cloud applications expenditures may be necessary and beneficial. Finally, video conferencing technology will provide our marketing team with the ability to hold face-to-face meetings with each other, or clientele, from any internet capable PC or mobile device. This will save the firm in travel costs and curb unproductive time spent traveling to and from meetings. The use of video conferencing technology will also provide for more meaningful, constructive communication, which research has shown to translate into greater success in engaging current sales prospects, an increase in the capacity to generate new prospects, and a boost in our internal productivity. 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