Human Evolution How Humans Have Evolved - 800 Words

Human species or in scientific terms know as, Homo Sapiens has evolved drastically in the last couple of billion years. Human evolution all started from our great ancestors, the chimpanzees. Human evolution started all in the continent of Africa. Due to global changes, evolution changed over time. Thus leading to the evolution of mankind. But man didnt just evolve from chimpanzees. There were a lot of scientific processes and different events that led up to final evolution of mankind. But what does it mean humans evolved from chimpanzees? Why is the human evolution such a small speck in the evolution graph of the evolution of the whole earth? These questions that have been asked frequently by curious people has led scientists to dig†¦show more content†¦This slight change in chimps was discovered during current time by scientists around the world. This provided a proof that humans evolved from chimpanzees. While these small changes were occurring, chimpanzees were also sligh tly changing in looks and body stature. Chimpanzees slightly were then described from being called chimpanzees to ape man by scientists. All of these finding were discovered using fossils that scientists found in certain deserts and mountains in mainly Africa and also other parts of the world. But something happened to the between the evolution of chimpanzees and humans. This event changed the face of not only earth but also set a new beginning of the evolution of humans. The Ice Age. This event shaped a new beginning for mankind to start evolving. The Ice Age wiped off every living being including the chimpanzees. This set an environment for the new species to start evolving. Thus came the Neanderthals. When the Neanderthals came, more of human evolution was figured out by finding fossils of them. Scientists have discovered that Neanderthals used more of their hands than chimpanzees. To this day scientist have found older and older fossils of human origin. Neanderthals used thei r hands to make the first tools in history made by mankind. Neanderthals evolved into humans who were able to adapt to the cold brittle weather that was cast upon earth during that time. When the fossils of NeanderthalsShow MoreRelatedAnthropology Essay Assignment1154 Words   |  5 Pages| ANTH100 Assignment 1 Heather Hartwig American Military University October 21, 2012 Assignment 1 1) Discuss what evolution is in terms of physical anthropology. Evolution refers to change over time. In terms of physical anthropology, evolution is changes over time in living organisms. This means that living things have passed their traits from one generation to the next. There are very little changes that occur with each generation, but over time these changes accumulate in eachRead MoreEvolution Is More Correct Than Creationism1196 Words   |  5 PagesWhy Evolution is More Correct than Creationism Would you believe that humans and other primates have a common ancestor? Would you believe that you evolved so much that your appendix is a useless organ? Evolution has all of the answers to these questions. However, Creationism doesn’t have all of the answers. Over 60 percent of people believe in evolution. Why shouldn’t you? Evolution is defined as â€Å"the slow process by which changes in plants and animals happen over time† (Webster’s Dictionary)Read MoreHow Organisms Evolved From a Common Ancestors1101 Words   |  5 PagesOne of the most important principles of biology is the main idea of evolution. This theory states, â€Å"that all living organisms have evolved from a common ancestor through natural selection acting on hereditary variation† (Reece, 2011). Many people today, know humans have evolved from a common ancestor; but they do not recognize the importance of it. Everyone should be educated about how organisms evolved because humans have evolved throughout many centuries. Charles Darwin had many theories that incorporatedRead MoreHuman Primates And Primate Behavior1386 Words   |  6 PagesI have really enjoyed learning in this class and glad I took it because I found it to be very interesting. From learning all these different types of primates, from non-human to human primates, to even developing a better understanding of the evolution of primates and primate behavior. For my final paper, I will be going over and portraying the behavior of non-human primate and human primate. I will be comparing the primates behavior seen over the movies and literatures that we were assigned, toRead More Evolution as a Creative Process Essay example968 Words   |  4 PagesEvolution as a Creative Process Evolution is a process that has taken billions of years, and will continue for billions more.It takes hundreds of generations for an evolutionary change to occur, or an impending extinction to become evident. Humans find it difficult to see themselves evolving due to their longer life span, and fewer generations over time compared to other species. It has become a common misconception that humans are finished evolving, and that they have reached the best and mostRead MoreThe Book Brave New World 1481 Words   |  6 Pagesdiscussed is the theory of evolution. There are many arguments presented about how the world and people evolved. There are different arguments created by creationists and evolutionists. For the creationists, everything is created by a creator such as God and that matter was formed by him to create the earth and even people on earth as well as other creatures in the universe. On the other hand, the evolutionists do not believe in creation, and they argue that everyt hing evolved from their old forms toRead MoreCharles Darwin and Human Evolution in Intelligence Essay1197 Words   |  5 Pagesalmost 2 centuries had passed. He was one of the most significant scientists to change how we view this world. Life, as we know it, was changed by Charles Darwin. But I don’t believe that looking at the present will help in any way so I will take back to the past. It is a fact that throughout history people have always believed in some sort of god. Some religions were weak and have come and gone, where others have come and stayed. Many historic wars were fought for a god. So I believe it is safe toRead MoreEvolution And Evolution Of Evolution1337 Words   |  6 Pagesthe ultimate goal. Humans, however, are always adapting and changing to the world and environment around, which creates a unique perspective for Anthropologists. Physically and culturally, Anthropologists work to gather data through various subfields within Anthropology to adapt to t he human species. Evolution would be defined as when â€Å"something† can develop from something that is simplistic to something that can adapt to the world around it and is more complex. All human beings in past andRead MoreEssay on Different Theories of the Creation of the World850 Words   |  4 Pagestheory and the theory of evolution. This quote supports the Big Bang theory in many ways. First, the big bang theory is the theory that the universe expanded and started to cool after a huge explosion that made planets and solar systems. When it’s said that every atom in our body was once a part of a star it literally means that the first species here, bacteria, came from the earth which came from a star and we evolved from that. Which brings me to my next point. Evolution is the main point if thisRead MoreWhy Evolution Is True?1079 Words   |  5 PagesWhy is Evolution True Essay - Final Over the past few centuries, humans have been questioning and debating over what makes evolution true. In Jerry Coyne’s work, Why Evolution is True, he noted two kinds of evidence from Darwin’s theory of evolution. The first evidence includes the six testable predictions of evolution: evolution, gradualism, speciation, common-ancestry, natural selection, and nonselective mechanisms of evolutionary change. The second evidence that Coyne noted in his work is the

The Revolution Of The United States Essay - 1835 Words

America s financial system has always acted like a roller coaster, with its systems going up and down. In the same manner, every generation has had their technology revolution. Technology has had overpowering effects on the different lifestyles that people live, throughout human history. The most dramatic changes in America during growth was not just due to the invention of one thing . Most, people emphasize that the train was a major factor in the market revolution; although, the trains played a huge part in spreading the market from coast-to-coast; there can be an equally strong argument, that other historical factors played a huge role in making the United States successful. The most important idea about the Market Revolution was all the amazing historical discoveries and situations that led up to it. Including the gold rush, the massive relocation of millions of people, the train and the industrial revolution, which, set up the Market Revolution for success. The power of the United States has its roots in its people and the technology that they invent. Americas Market revolution was no different, it began when America declared its independence from Britain. In the early 1850s to around the 1900 s, between, the Gold Rush and the industrial revolution, many things were just starting to be developed and eventually were going to be the thing that helped bring products to the market. American Manufacturing took off. Many, states depended on themselves for naturalShow MoreRelatedThe Revolution Of The United States865 Words   |  4 Pagesto the United States. The progressives brought change through industries, social movements and the economy. The progressives, (as their name suggests) brought progress to America that forever changed the United States for the better. Without the progressives Americas change to more government involvement for the time being would never have happened thus showing the American people what is truly â€Å"American†. As the industrial age was booming and factories were abundant among the United StatesRead MoreThe Revolution Of The United States1297 Words   |  6 Pagesstated in the Constitution as well as stated by the philosopher John Locke, is the basis for the United States of America as we know it today. The notion that all humans were created equal and that all people are entitled to basic human rights came from the various experiences the colonists faced through the Revolution, which was a vital influence in the creation of the Constitution. The revolution was a key turning point in American history, it was when the American colonies rejected the idealsRead MoreThe Revolution Of The United States1150 Words   |  5 PagesPresident Jimmy Carter allowed the Shah to enter the United States for cancer treatments. Immediately, the revolutionaries demanded that the Shah be returned to Iran so he could stand trial for the human rights violations that he was accused of. When the Carter A dministration would not return the Shah, the revolutionaries were outraged and retaliated against the United States. On November 4, 1979, students who supported Ayatollah Khomeini and the revolution, known as the Muslim Student Followers of Imam’sRead MoreThe Revolution Of The United States2051 Words   |  9 PagesJacksonian Revolution In the early 1800s, it was generally known that in order to vote, a person was required to have a â€Å"stake† in society, they either had to pay taxes or own so many acres of land. Voting rights varied throughout the colonies, for example, some colonies added restrictions due to the religious beliefs of the voters. Furthermore, under the United States Constitution the presidential electors were chosen by the state legislatures not by the people, as well, eligibility to vote forRead MoreThe Revolution Of The United States1479 Words   |  6 Pagespeople hoped for change. They put their trust in Andrew Jackson, hoping that Jackson would defend the rights of the common people and slave states. When Jackson was popular, some states changed their qualifications for voters to grant more white male suffrage. This usually excluded free blacks from voting, even though they were allowed under the original state constitutions. Political parties began holding nominating conventions, where the party members choose the party’s candidates instead of theRead MoreThe Revolution Of The United States879 Words   |  4 Pagesto Dr. Strangelove in that way because of what was taking place at the time of the release. Life in the United States was chaotic and unpredictable. In the same year, 1964, that the movie was released several other major events took place. America had the war in Vietnam, civil rights movement, Cuban Missile Crisis, and China’s test of a nuclear bomb. Citizens of the United States lived in a state of fear that their capitalist system would be overthrown by a communist party. The country was filled withRead MoreThe Revolution Of The United States1020 Words   |  5 Pageslost power, fuel, money and other essential in order to run a country. When a country is lacking resources, tension would more than likely increase. However, after the collapse, they became a special development within the Cuba for tourism. The revolution was designed against the ideas of tourism. Yet, tourism would create jobs and enable dollars to come into the country. However, it with the new interest within tourism and capitalism, that further open up ideas of race. It would reproduce certainRead MoreThe Revolution Of The United States939 Words   |  4 PagesThe whole story began in 1985, in the not too distant era, throughout the United States large-scale riots broke out, and a group of pregnant superhero abilities will assist the government suppressed the rebellion, these superheroes usually all have their ordinary identity, not their true selves, and they all have their own code. Headed is called Rorschach Walter Kovacs (Jackie Earle Haley ornaments), ther e s Dr. Manhattan Joe Osterman (Billy Crudup ornaments), ghost Sally Jupiter (Carla GuginoRead MoreThe Revolution Of The United States1064 Words   |  5 Pageswere not happy when Spanish mess with their right and religion. They did not like when only the elite had a say in Mexico, so they revolted. What they haven t satisfied with the government was being run, so they protest in the street after the revolution. There this underlying cause of the people uprising against the government when mistrust when individuals in power abuse their power over the people. It has been a power struggle of over what people of Mexico wanted and what Nation wanted. ThoughtRead MoreThe Revolution Of The United States891 Words   |  4 Pagesgave up with his plans for the land and was in need of money for his war with Britain, the U.S. received the bargain of all of the Louisiana Territory for 15 million dollars after months of inaction. Thomas Jefferson was a passionate supporter of state rights’ associating himself with the Republican Party. Jefferson intensely spoke against a strong federal government, due to his everlasting fear of tyranny. In late April of 1803 Jefferson is faced with a moral dilemma either choice he was to make

Mixture Solids Free Essays

Fawn Lovell February 25, 2013 Lab#2 Separation of Mixture of Solids PURPOSE The purpose of this lab was to understand the steps involved in separation of multiple solids and how to proceed in the separation of iron filings, sand, table salt and benzoic acid. DATA SEPERATION OF MIXTURE OF SOLIDS | |DATA TABLE | | |GRAMS |PERCENT OF MATERIAL | |IRON FILINGS |1. | | |SAND |1. We will write a custom essay sample on Mixture Solids or any similar topic only for you Order Now 5 | | |TABLE SALT |UNKNOWN LAB WAS COMPROMISED **** |UNKNOWN LAB WAS | | | |COMPROMISED*** | |BENZOIC ACID |. | | |TOTAL |3. 3 total for the above available count | | ****while mixture of water and table salt were evaporating in the cupboard in-law accidently spilt out of container it was in so test amount was never able to be done*** OBSERVATIONS The separation of material for the iron filings were to get out of the mixture even though a few passes had to be done to make sure all of them were out. The experiment to extract the sand, table salt and benzoic was slightly difficult of a process and with only one test material available the lab was not able to done correctly. The process to get the sand and the Benzoic acid was easily accomplished but even four days of evaporation time to get the distilled water to evaporate to the grams of table salt would be available there had been no evaporation and then the experimental incident with the spillage of the salt/distilled water . CALCULATIONS Unable to complete due to percentage of table salt not found due to accidental spilling of distilled water and table salt left in cup to determine appropriate percentages between all substances. CONCLUSION/DISCUSSION The experiment to find how to extract multiple materials out of one sample was a long and difficult process to this researcher. The flow chart was helpful in understanding the steps but when the experiment was conducted it was not as simple. There were plenty of iron filings and with the strength of the magnet provided took multiple passes to retrieve all of them out of the mixture. The benzoic acid crystals in the cold bath went better than expected and was the researcher was surprised how many crystals were obtained out of the original mixture. The hardest was to obtain the salt grams and percentage, the evaporation time was to short and with the invalidation due to an experimental accident was never obtained and the experiment was never completed correctly. What the researcher has learned from this experiment is to better allocate time, understanding evaporation time and to make sure experiments that need to take time to complete are stored in a better location. QUESTIONS A. How did your procedures or flow charts at the beginning of this experiment compare to the actual procedures of this lab exercise? The procedural flow chart that was designed to extract all the mixture followed the lab experiment, however possibly a slightly bigger magnet could have been used for the iron filings, they were hard to extract all of them and also the procedure to obtain the salt might have been designed better so days would not have been involved since the experiment had a time limit and evaporation can take weeks. B. Discuss potential advantages or disadvantages of your proposed procedure compared to the one actually used. The advantage of using a flow chart procedure is to show how you are going to conduct the experiment so other researchers can follow the same steps as the previous researcher so if experimental errors occur the researcher can go back to what step might have been done incorrectly. C. How would you explain a sand recovery percentage that is higher than the original sand percentage? The sand recovery percentage that is higher from the original sand percentage might be from not letting it dehydrate all the way and could still hold the potential of water molecules in it. D. What were potential source of error in this experiment? The potential sources of error could possibly be from not extracting all the mixture out of the sample, evaporation of the distilled water and as in this researchers case having the material being accidently spilled. How to cite Mixture Solids, Papers

James Hardie Industries free essay sample

James Hardie is a leader in the manufacturing and development of technologies, materials and manufacturing processes of durable building materials. For over 20 years, Hardie has operated one of the largest research and development facilities devoted solely to fiber-cement technology. Hardies fiber cement siding has a wood appearance yet does not warp or rot and will pass as a masonry product in cities that have masonry ordinances. (http://en. ikipedia. org/wiki/James_Hardie) In 1989, James Hardie Siding Products launched a line of fiber cement home siding products. The product was guaranteed against rotting or cracking for 50 years and had a warm, textured look that Vinyl Siding could not match. Afterwards, Hardie tried the traditional â€Å"push† approach of selling the product to builders, remodelers, and home improvement centers with advertisement and products demonstrations. However, builders did not like the siding. It was heavy, hard on saw blades, and showed any flaws i n a poor frame job. We will write a custom essay sample on James Hardie Industries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Meanwhile, there were other fiber cement sidings available so a builder or home improvement center that decided to use or carry the product would frequently buy on price. Nevertheless, James Hardie was developed some research and development. It revealed that people are very emotional about their homes. When one focuses on what building materials provide, such as safety, security, beauty, warmth, and so forth, rather than what they actually care a lot. This led the team to shift from a pure push to more of pull strategy. Advertisement was one of the ways James Hardie builds its product’s image and so on. Magazines such as Southern Living, Sunset and Coastal Living. Another major effort was to put HardiPlank on model homes, in â€Å"dream homes† promoted by the lifestyle magazines, and in builder design centers. While HardiPank had to compete against Vinyl Siding and Wood Based Siding and other fiber cement brands. However, Vinyl considered the strongest competitor, it lasted longer than wood, and builders liked it because it was easy to install, and its always cheaper than James Hardie Siding. However, it did not look or feel like wood. So Hardie built displays that placed Vinyl Siding and HardiPlank side by side and encouraged consumers not only to do a visual comparison but to do a â€Å"tap test†. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. Current Marketing Situation James Hardie James Hardie Industries NV (JHI NV) was created in October 2001, after shareholders voted to accept a unanimous recommendation by the board of James Hardie Industries Limited (JHIL) to restructure the company and establish a new parent company (JHI NV) incorporated. The predecessor to these modern companies was established more than 100 years ago, in 1888, when the enterprising young James Hardie left his familys tannery business in Scotland and immigrated to Australia, in search of new opportunities. Capitalizing on his experience, James started business, importing oils and animal hide tanning products. Andrew Reid, was born on January 24, 1867 in Scotland. He knew James Hardie and maintained contact from Glasgow, where he worked as a Shipping Clerk. Andrew arrived in Melbourne in 1892 and soon after joined James Hardies business, becoming a full partner in 1895. He was outgoing, energetic and visionary and his talents combined well with Hardies sound commercial judgement. James Hardie retired in 1911 and sold his half of the business to Andrew Reid, whose family led the expanding business from 1911 until 1995, when his grandson John B Reid retired. James Hardie Industries Ltd was listed on the Australian Stock Exchange in 1951. In the following years, the company built up a diverse portfolio of building and industrial products businesses. In 1980s, James Hardie pioneered the development of fiber cement technology, and began designing and manufacturing a wide range of fiber cement building products that made use of the benefits that came from the products durability, versatility and strength. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. (http://www. ir. jameshardie. com. au/jh/about_us/history. sp) On the other hand, James Hardie has providing some other products, however, for the most importantly, James Hardie was mainly launched HardiPlank and HardiPanel. These are brand names for fiber cement siding manufactured by James Hardie Building Products. The siding is made from Portland cement mixed with ground sand, cellulose fiber, and other additives. Fiber cement siding can resemble stucco, wood clapboards, or cedar shingles, depending o n how the panels are textured. Fiber cement is more durable than wood or stucco, and is also fire resistant. Although more expensive than Vinyl Siding, fiber cement siding is considerably less expensive than wood. Fiber cement has become popular because it requires little maintenance and can have a natural, wood-like appearance. In the macro environment, the most importantly was the competition. There were other fiber cement sidings available such as, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. So, a builder or home improvement center that decided to use or carry the product would frequently buy on price. Whereas, the stronger or the threaten competitors were Vinyl siding and Wood siding. However, Vinyl siding was perhaps its strongest competitor, it lasted longer than Wood siding. And its price is always economical than James Hardie Siding. James Hardie used trade, consumer advertising and public relations campaigns to generate demand for its products. These campaigns usually explain the differentiating attributes of fiber cement products and the suitability of James Hardie fiber cement products and systems for specific applications. Despite the fact that distributors are generally its direct customers, they also aim to increase primary demand for their products by marketing the products directly to homeowners, architects and builders. James Hardie company encourage them to specify and install their products because of the quality and craftsmanship of their products. This â€Å"pull† strategy, which means selling to home buyers who would the demand the product from builders and retailers, in turn, assists James Hardie company in expanding sales for their distribution network as distributors benefit from the increasing demand for their products. SWOT Analysis Swot analysis can be defined as Strengths, Weaknesses, Opportunities and Threats. Strengths are attributes of the organization those are helpful to achieving the objective. Instead, Weaknesses are attributes of the organization those are harmful to achieving the objective. And strengths and weaknesses are internal factors. Whereas, Opportunities are external conditions those are helpful to achieving the objective. And threats are harmful to achieving the objective. (http://en. wikipedia. org/wiki/Swot_analysis) Strengths First of all, James Hardie company is a company was established more than 100 years. It shows that this company has their reputation and also reliability for consumers. James Hardie company’s fiber cement board siding or cementitious siding is very durable, especially HardiPlank and HardiPlanel. Insects cant eat it, nor will it burn or rot. Its a mixture of ground sand, clay, and cellulose wood fiber plus water that has been cured using an autoclave. It is cheaper than and can be used in place of redwood and cedar. It is sturdier than wood and has to be painted less often. And it’s better than other competitors as well as other products in the market. For example, James Hardie Siding holds the 85 percentage fiber cement market in United State on2006. They generate revenue of over US$900 million a year. Its proof that why James Hardie Siding maintains the market leader throughout those decades in many countries. Their products are better than others through consumers’ mind. These are the strengths that possessed by James Hardie Siding. Weaknesses Initially, James Hardie was launched a line of fiber cement home siding products. James Hardie tried the â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was consider as a weakness of James Hardie, nevertheless, James Hardie was improved it and used â€Å"pull† strategy to sells its products. And succeed eventually. Few years ago, some fiber cement companies being sued by Australian Government, just because many people getting sick of it. Basically, it’s not based of operations. But many consumers were wondered and worried about it. It’s caused the sales of fiber cement decreased at the time. James Hardie Siding was affected by the rumor as well. Opportunities James Hardie is the only siding manufacturer that maintains a research and development center devoted solely to fiber-cement technology. They are continuing to lead the siding industry in innovation. James Hardie is the fastest-growing residential siding manufacturer in North America, with products already on over 3 million homes in the United States and Canada. And this greater number is far away by its competitors. And as their reputation and market experiences, they can expand their business to other countries such as Europe or the Greater China Region. In order to grab more market share. Threats Threats are the external condition those are harmful to achieving the objective. For James Hardie Siding, the main threat perhaps is their competitors. Through the decades, Vinyl Siding and Wood Based Siding playing the competitors role against to James Hardie Siding. However, Vinyl Siding might be the strongest competitor. They do threaten James Hardie Siding’s market possessing and positioning. Indeed, the prices of Vinyl Siding and Wood Based Siding are cheaper than James Hardie Siding. In fact, Vinyl siding is an economical alternative thats growing in popularity around the country for homes of all sizes and styles. And Vinyl siding is backed by the strongest warranty in the industry a non-prorated, transferable Limited Lifetime Warranty. Those are James Hardie competitors’ advantages as well as their limitation. Discussion Questions 1. ) Yes. Hardie’s pull strategy will work. Pull strategy can be defined as – A manufacturing strategy aimed at the end consumer of a product. The product is pulled through the channel by consumer demand initiated by promotional efforts, inventory stocking procedures, etc. Initially, James Hardie tried the traditional â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was heavy, was hard on saw blades, and showed any flaws in poor frame job. Afterwards, he decided to a brand image for the siding, which named was named HardiPlank. Meanwhile, he did some research. He found that people are very emotional about their homes. They keen to have a safety, security, beauty, warmth home. So, James Hardie used the â€Å"pull† strategy to sell the product to consumers. And it was successful rather than used â€Å"push† strategy. â€Å"Pull† strategy helps to increase the sales and consumers prefer it. 2. Advertising is one of the ways that James Hardie used to establish the product position for HardiPlank. Market position is the efforts to influence consumer-perception of a brand or product relative to the perception of competing brands or products. Its objective is occupy a clear, unique, and advantageous ‘position’ in the consumer’s mind. Southern Living, Sunset, and Cost al Living are those magazines that James Hardie used to advertise their products. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. Hardie’s sales force also had to be trained. Historically, they had called on purchasing agents and talked price and delivery schedules. Now they needed to reach the marketing directors of major homebuilders and communicate the value this product and its emerging reputation could provide to their sales programs. 3. ) The learning approach is used to describe the processes by which memory and behavior were changed as a result of conscious and no conscious information processing. Learning was relatively permanent changed in memories and behaviors by acquired new knowledge or from actual experience. There were two types of learning approach such as conditioning and cognitive approach. Culture and social class, through such institutions as schools and religious organization, as well as family, friends, mass media, and advertising, provided learning experiences that greater influenced values, attitudes, tastes, preferences, skills, feelings, meanings and behaviors of a person. James Hardie tried to use advertising to provide learning as teach consumers about Hardiplank. He advertised own product into lifestyle magazines. Therefore, he put Hardiplank on model home, in â€Å"dream homes† promoted by the lifestyle magazines in builder design centers to make a strong emotional appeal of houses to stimuli consumer’s feelings. He used learning conditioning approach of classical conditioning meant a process to establish relationship between a stimulus and responses to bring about the learning of the same response to a different stimulus ways. It could be conditioned stimulus and unconditioned stimulus. 4. An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment. It’s a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Thus, attitude is the way we think, feel, and act toward some aspect of our environment such as a retail store, television program or product. HardiPlank used adve rtisement to build up its products, and it’s established the product’s image through consumer. Let consumers feels a different attitude for HardiPlank among other competitors. Magazines such as Southern Living, Sunset, and Costal Living are those magazines James Hardie used. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. 5. ) Except the stronger competitors such as Vinyl Siding and Wood Based Siding, there are still many competitors over the market throughout the world. For example, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. However, James Hardie has lays out some comparison over these two competitors – Hardboard and Steel/Aluminum. And what I can suggest to James Hardie is they can maintain their products’ quality but they also can lower their price as they can compete to other competitors. Because James Hardie’s products considers the most expensive in the market, however, its products are worthy for the consumers. JAMES HARDIE HARDBOARD Combustibility Non-combustible, creates very little smoke when exposed to flame, eligible for insurance discounts due to non-combustibility Combustibility Burns when exposed to a significant source of heat or flame, not eligible for non-combustibility insurance discounts Aesthetic Performance Maintains original appearance over product lifetime, increases curb appeal and appreciation, consistent beauty from porch to street Aesthetic Performance Frequent painting, caulking and spot repairs required Pests Impervious to termites and other insects Pests Susceptible to damage by termites and other pests Endurance Dimensionally stable, will not rot, warp, buckle, swell or deteriorate even in the harshest climates, maintains original appearance over product lifetime, holds paint up to three times longer than wood, easy to handle and install Endurance Susceptible to rotting, warping, buckling, swelling, shrinking and expanding, is prone to deterioration from exposure, instability causes paint to crack and peel Consumer Perception